When it comes to marketing your website you will often hear the terms on-page or off-page. This may often be confusing at first but our easy guide below gives you an over view of what you need to know for both.  On-page optimisation is when you make changes on a page or pages within your site (such as updating the content, changing the meta data, adding links) or by adding new pages to your site. It may be that you add a blog or that you optimisation the content on a page in include more keywords. On page optimisation also includes adding XML site maps and robots.txt files to your…

When having a website created you need to consider how you want it to look along with the functionality that will be involved in building the site.  You should think carefully about the colour ways you want to use. These colours should match your company branding. Where you position your logo and the main navigation of the site is also crucial. You may want to go with the traditional layout of a website or you may opt for something a little more quirky. Knowing what works on a website can be hard for the inexperienced but if you work with a design agency, they should be able to advise you…

When it comes to marketing many companies are on the lookout for a quick fix. Marketing can take time and money and you may have to do it for a good few months to see any results. Business owners can become impatient and want instant results and where as there are some legit marketing avenues that can give quick results there are also some that promise the world and fail to deliver. Often people get sucked in to emails they receive or adverts they see that promise them number one spots in the organic listings on Google etc. within a week. The people making these sorts of claims cannot promise…

If you are undergoing a review of your website and the keywords you are targeting then you need to think carefully about how relevant your keywords are and if they are going to generate enough traffic. Some people go only for generic phrases which attract a lot of visitors but also take a lot to get ranked for. If your site is relatively new or a small website you may struggle to rank above some of your competitors for generic phrases. You may wish to target more specific phrases such as long tail phrases or ones that are less searched for as these are easier to rank for and will…

If you have a press release or an article that you want to distribute you need to know how to go about it to get more traffic to your site. Social media is a great way to share interesting content and linking it back to your site will drive more visitors to your web page. You can post the articles on your own social media sites and then ask others to share it or you may be able to create a post on groups that you are part of. Always check the rules of the groups to check that this is allowed. When sharing content on Twitter, be sure to…