It is easy to see why many businesses are turning to social media to advertise their business. Not only do you have the advantage of being able to reach hundreds or thousands of people at the click of a button in real time, but also that much of social media advertising is free.

Using social media is a great way to advertise, but should it be done in place of other methods of advertising? This is not a simple straight forward answer but if you want to get the most out of your advertising then the answers is probably no.

Social media is great for driving traffic through to your website. If you don’t have a website you can use sites such as Facebook and Instagram to create a profile and share your recent works as well as allow people to contact you, but ideally you would want to have both. Facebook and other social media sites are often great for sending out quick messages, but there may be time when you want to give the viewer more information, therefore direct them to a page on your website where they can find the full details.

 

 

Marketing is an essential part of any business in order to make it a success. Companies all over the world spend drastically different amount son marking from less than a hundred pounds a month upwards of a million pounds a month and many in between.

When budgets are tight, marketing might be the first expense you look to reduce or stop altogether, but this can be a big mistake and often means your business starts to lose out on even more sales and therefore money.

You can market your business all the time, even having a quick conversation with someone about what your business does is a form of marketing and can covert in to a sale. On average you have about 8 seconds to grab someone’s attention so it is important to ensure that you have a quick and to the point pitch ready for you to use as and when needed.

If your business is aimed at the local area, then try and make the most of opportunities where you can advertise your business locally. Attending community meetings, joining local social media groups and sponsoring a local school or sports team can help to get your company known.

 

 

 

Social media has become an increasingly popular way of online marketing for small and large businesses and it’s fast becoming a major factor in the marketing strategy for millions of businesses all over the world.

Every company should have some sort on social media presence and depending on their resources available and the type of business they are in, will help decide which social media platform they should concentrate the majority of their efforts on.

Most businesses find that Facebook works well for them, especially if they are dealing direct with the public. If you own a hairdressing business for example then you can quickly target people within your location by joining local Facebook groups and posting about your business on there. You will need to create a business Facebook page and remember to include as much information as possible when setting up your profile.

Once you have your social media profiles set up, you need to ensure that you have them promoted on your website. There are many ways of doing this, depending on how prominent you want it. You can choose to simply add links in the header or footer of your site to your profiles on the social media sites or you could have feeds from these sites actually displaying on your site.

 

If you have a website that sells products online then it is vital that you ensure that the software you use or any applications are always up to date. As a responsible website owner you need to try and keep your customers security in the forefront of your mind. Updates are often created to add in security features to programs and therefore if an update is not done in a timely manner, you may be opening your business up to a cyber-attack. If your website has a content management system, this will also need to be updated. If the content management system is a bespoke one, then it will be up to the team who developed it to keep the code updated and ensure that all the latest security features have been installed on it. Off the shelf CMS systems often notify you when you log in that an update is available and it is then up to you to install it. Make sure that prior to carrying out any updates you ensure that all your data is backed up, in case something goes wrong and you need to reinstall it.

 

Mobile marketing is becoming increasingly popular due to the huge number of us who use our mobile devices for searching and buying products and services off the internet.  The week before Christmas is expected to see a massive increase in online searches compared to the previous period and over 60% of these searches are done on mobiles. Christmas 2016 saw a whopping 21 billion spent through online sales.

There are many ways in which to target mobile customers in terms of marketing. Some companies use a SMS text service allowing them to connect directly with each individual. Other companies use an app to engage users and then send them updates regarding their company via the app. If for example a company has an upcoming sale, they may send out a notification that pings up on your phone telling you about it or (if you have allowed permission) actually add the event in to your calendar.

App production and ongoing marketing can really help a business and once the initial developments costs have been paid, the running costs are not usually that much.