If you have a website then you will know how important it is to try and get it to show up on the search engines for your main phrases. IF you are in an industry that is quite niche, and you have quite specific products or services then you may find this easier than someone who is trying to target more generic phrases. So can you get your website to rank for these more generic phrases? This depends on a number of thing one of which is the authority your site already has. If your site already ranks well for a number of phrases, is updated regularly and has been…

Once you have your ideal website built you may thing that’s it, job done, but it’s not that simple. Having a great website is just the starting point. You need to think about keeping your webpage interesting and relevant. This is partly done through SEO. SEO stands for search engine optimisation and is often offered pre and post website build as a maintenance package. Your website developer will look at performing tasks that make your website favorable on search engines so that people can easily find your business page.  As well as performing well on website rankings you need to consider the content of your website and how to keep…

The marketing world has massively been affected by covid with people’s attitudes and shopping habits changing quite dramatically in a short period of time. This change means that the way that we advertise also has to change to be effective. Over lockdown more people spent lots of time using social media as a form of escapism so advertising was extremely effective and widely seen by many. Now that the world is returning to normal people have less time to access social media therefore the advertising campaign has to be much more targeted to be effective. Research has shown that adverts promoting a move back to normality and enjoying all the…

It is important that you understand how your website is performing in order to be able to improve it. You need to constantly work on your site to ensure that it doesn’t drop down the rankings and instead gain valuable positions. There are several ways in which you can do this but firstly you need to find out where your site stands as it is. The first step to improving your marketing is to make a list of your top ten to twenty keywords or phrases. Once you have these you can then check where you currently rank on Google for them. Be sure to use a private browser or…