SEO Audits and Website Analysis
If your website isn’t performing the way you think it should be, you probably need to find out why before you start throwing money at the problem. You might be ranking badly, or you might be getting traffic that just doesn’t convert into actual business. Either way, you need to understand what’s going on before you can fix it.
An SEO audit looks at your website properly and works out where the problems are. This isn’t just someone having a quick look at your homepage and telling you to add some keywords. It’s a detailed analysis of how your site is set up, what’s working and what isn’t, and what you need to do to improve things.
We’ll check the technical side of your site to make sure there aren’t any issues stopping Google from reading it properly. This includes things like site speed, mobile-friendliness, and whether there are any errors that might be affecting your rankings. You’d be surprised how many sites have basic technical problems that nobody’s ever noticed.
We’ll also look at your content and work out whether you’re actually targeting the right phrases. A lot of businesses think they know what their customers are searching for, but they’re wrong. Or they’re targeting phrases that are so competitive they’ve got no chance of ranking for them. Part of the audit is working out what you should realistically be going after.
Your competitors are another important part of the picture. If there are other businesses ranking above you, we need to understand what they’re doing that you’re not. This doesn’t mean copying them, but it does mean being realistic about what it’s going to take to compete with them.
Once we’ve done the audit, you’ll get a proper report explaining what we’ve found and what needs doing. We’ll prioritise the work so you know what’s most important to tackle first. Some things will be quick fixes, while others might need more time and effort.
The audit gives you a roadmap for improving your rankings. You can then decide whether you want us to do the work for you, or whether you want to tackle some of it yourself. Either way, you’ll know exactly where you stand and what needs fixing rather than just guessing.
If you’ve been struggling with your rankings and you don’t know why, an audit is the sensible first step. Get in touch and we can talk you through what’s involved and what you’re likely to find out.