Content marketing is a very important part of online marketing. You need to have good quality, relevant material to be able to distribute in order to engage your audiences increase your brand awareness and traffic to your website.

Content marketing can be done through a number of platforms and using different mediums. Video advertising has been about for years but over the past decade it has taken a slight turn. Whereas previously videos were often lengthy and only displayed on TV or specialist channels such as YouTube, many businesses are now choosing to have them on their website. They are often only a few minutes long and very to the point. These videos don’t often just remain on the website they are uploaded to YouTube or Vimeo and shared across social media platforms. Sharing content through social media sites such as Facebook and Twitter can have a very quick positive impact on your marketing. Videos can go viral very quickly and you may be surprised just how many hits you video has.

When doing a video advertisement you need to keep it short ideally only 2 mins long maximum. It should be filmed by a professional video company and edited to only include the relevant sections that people will be interested in.

 

If you are looking to create a website, or maybe you already have a website and you are looking to build micro sites or additional sites for other locations you may start to look through lists of domains that you are able to bid on. Some experts say that if you buy domains that already have some authority and weight behind them then you can quickly take advantage of the SEO and help to promote your new site. Often people buy these domains and then build sites on them that will link back to their main site. This is a way of building up backlinks and helping your main site to grow and move up the search engine rankings.

There are risks involved when doing this and you need to really know what you are looking for before you start to bid otherwise you could find yourself spending quite a bit on expired domains that really have no benefit to you.

It is often worth hiring someone that has a lot of experience in this as they will know the places to go to buy the domains and what sort of money you should be spending on them.

Online marketing can be extremely useful when trying to attract more visitors to your website. There are a number of ways in which you can market online such as through paid for ads, search engine optimisation which can improve your organic listings and social media marketing.

When reviewing your marketing you need to check the keywords in which you are targeting or want to target. All too often businesses focus on keywords that are not actually searched for that much and therefore missing out on a large number of potential customers.

Review your Google statistics through analytics and webmaster tools to see which phrases people are searching for. Unfortunately Google now only show a limited number of people’s search phrases due to data protection but you can often work a few of them out by looking at the most popular landing pages.

Find a handful of keywords and check where you rank on the most popular search engines such a Google and Bing. Then come up with a strategy to improve your rankings for these terms. It may be that you create a page on your site to theme around a specific keyword or that you start to do paid for ads for those.

Search engine rankings can have a massive effect on how well your website does and the sale and/or enquiries you get through it. The main search engine used today is Google with others such as Bing and Yahoo coming in a little way behind. Each search engine will have a different set of criteria that it uses in order to determine the rank of a website but all of them are very similar and if you do well on Google you tend to do well on the others too.

You need to keep an eye on your website rankings as this can show you if there is an issue with the site you need to sort out or if a change you have recently made has had a positive or negative impact on your search engine results.  You can check rankings manually or you can use software that will check them for you. Be wary when usingthird-partyy software and be sure to double check a few of the results yourself to ensure that they are accurate as often they will be misleading. Many of the companies that offer this software are based in the USA so you need to ensure that the results you are been given are for the UK search engines.

 

If you have a website that is already established and gaining traffic then you may look to expanding in to other geographical locations. It can be hard to get one website to rank well for a number of different locations and it is often unnecessary to have a new website just for a new area. If you are wanting to target a new area then you should look to creating new pages that are highly relevant to that location. You may want to create a mini site of three or four pages for example within your current site with services or products that you offer in that area, if different. Testimonials and reviews and possible contact detail if different from the one on the main site.

Building up links and possibly even creating pay per click campaigns that point to the new pages will all help drive traffic quickly to your site and start bringing in the sales or enquiries/

Be sure to track your rankings for that area before you start creating new pages and then a few weeks after and a few months after that so you can see if they are being found and having a positive effect on the traffic to your site.

If you have another physical location don’t forget to set it up on social media sites and also on maps such as Google Maps to give yourself another listing.