Many business owners may of heard the term content marketing but are not really sure exactly what it means or in fact how or what they need to do. Content has always been important in terms of marketing but recently teams and roles are being created within companies to tackle this subject. As a result of this, content is becoming more tactical and is being thought about in more detail.
When writing content, try not to just think about your customers but also about your visitors. You may be speaking to people that have never visited your site before or are at the very early stages of the buying process so it is important not to get too carried away with technical jargon or limiting choices at this early stage.
Just from one written article you can create a whole host of other types of content that you will be able to post or display elsewhere. It may be that from the one original article you can actually create videos, webinars, Tweets and diagrams. These allow you to get the most out of one piece of writing and different media’s will attract different types of visitors allowing you a greater reach.