Online marketing can be extremely useful when trying to attract more visitors to your website. There are a number of ways in which you can market online such as through paid for ads, search engine optimisation which can improve your organic listings and social media marketing.

When reviewing your marketing you need to check the keywords in which you are targeting or want to target. All too often businesses focus on keywords that are not actually searched for that much and therefore missing out on a large number of potential customers.

Review your google statistics through analytics and web master tools to see which phrases people are searching for. Unfortunately Google now only show a limited number of people’s search phrases due to data protection but you can often work a few of them out by looking at the most popular landing pages.

Find a handful of keywords and check where you rank on the most popular search engines such a Google and Bing. Then come up with a strategy to improve your rankings for these terms. It may be that you create a page on your site to theme around a specific keyword or that you start to do paid for ads for those.

Search engine rankings can have a massive effect on how well your website does and the sale and / or enquiries you get through it. The main search engine used today is Google with others such as Bing and Yahoo coming in a little way behind. Each search engine will have a different set of criteria that it uses in order to determine the rank of a website but all of them are very similar and if you do well on Google you tend to do well on the others too.

You need to keep an eye on your website rankings as his can show you if there is an issue with the site you need to sort out or if a change you have recently made has had a positive or negative impact on your search engine results.  You can check rankings manually or you can use software that will check them for you. Be wary when using third party software and be sure to double check a few of the results yourself to ensure that they are accurate as often they will be misleading. Many of the companies that offer this software are based in the USA so you need to ensure that the results you are been given are for the UK search engines.

 

If you have a website that is already established and gaining traffic then you may look to expanding in to other geographical locations. It can be hard to get one website to rank well for a number of different locations and it is often unnecessary to have a new website just for a new area. If you are wanting to target a new area then you should look to creating new pages that are highly relevant to that location. You may want to create a mini site of three or four pages for example within your current site with services or products that you offer in that area, if different. Testimonials and reviews and possible contact detail if different from the one on the main site.

Building up links and possibly even creating pay per click campaigns that point to the new pages will all help drive traffic quickly to your site and start bringing in the sales or enquiries/

Be sure to track your rankings for that area before you start creating new pages and then a few weeks after and a few months after that so you can see if they are being found and having a positive effect on the traffic to your site.

If you have another physical location don’t forget to set it up on social media sites and also on maps such as Google Maps to give yourself another listing.

 

A spelling error or grammatical mistake can make a great advert the butt of the joke. It is absolutely essential that they are thoroughly checked before going to print or going ‘live’ online – whether it is by a paid professional for larger businesses, or perhaps friends and family for smaller businesses with limited budgets.

It is also important to ensure that an advert is clear. It can be tempting to cram as much information in as possible but this can often turn people away from an advert – they might feel overwhelmed and not know where to start with the information. It could also leave the target audience confused – if they do not understand the message they may be turned away from your brand or the product you are promoting.

Always check that any images used are not subject to copyright laws – there are a number of websites that offer completely free images, but images found through searches are likely not intended to be used for profit. With reverse image searches available, many businesses have found themselves caught out by solicitors and having to pay hefty fines.

Following these basic rules – whether the advert is just for social media or being printed in a national newspaper – will help towards building a successful ad campaign.

Many business owners may of heard the term content marketing but are not really sure exactly what it means or in fact how or what they need to do. Content has always been important in terms of marketing but recently teams and roles are being created within companies to tackle this subject. As a result of this, content is becoming more tactical and is being thought about in more detail.

When writing content, try not to just think about your customers but also about your visitors. You may be speaking to people that have never visited your site before or are at the very early stages of the buying process so it is important not to get too carried away with technical jargon or limiting choices at this early stage.

Just from one written article you can create a whole host of other types of content that you will be able to post or display elsewhere. It may be that from the one original article you can actually create videos, webinars, Tweets and diagrams. These allow you to get the most out of one piece of writing and different media’s will attract different types of visitors allowing you a greater reach.