Online marketing can be extremely useful when trying to attract more visitors to your website. There are a number of ways in which you can market online such as through paid for ads, search engine optimisation which can improve your organic listings and social media marketing.
When reviewing your marketing you need to check the keywords in which you are targeting or want to target. All too often businesses focus on keywords that are not actually searched for that much and therefore missing out on a large number of potential customers.
Review your google statistics through analytics and web master tools to see which phrases people are searching for. Unfortunately Google now only show a limited number of people’s search phrases due to data protection but you can often work a few of them out by looking at the most popular landing pages.
Find a handful of keywords and check where you rank on the most popular search engines such a Google and Bing. Then come up with a strategy to improve your rankings for these terms. It may be that you create a page on your site to theme around a specific keyword or that you start to do paid for ads for those.