Many companies have struggled to stay afloat over the last couple of years due to Covid and the lockdowns. Some companies have had to borrow a lot of money to keep going and it may be that only now they are starting to be able to trade as before. It is very tempting to cut your marketing when money is tight but this can actually make your situation even worse. Depending on what marketing you do, you may find that by cutting it right down or stopping it completely, you lose the small amount of business you have. If you stop your marketing completely then you may also find that…

More are more businesses are competing for sales each year which is why you need to make sure that your company stands out for all the right reasons. Sometimes marketing campaigns need to be a little more daring at times and those that always play it safe may not be get great results. Before embarking on any marketing campaign, you need to ensure that you think it through carefully. If done correctly it can work wonders, but if done wrong, it can take you months to recover. You need to make sure that your campaign is memorable for the right reasons. If for example you are within the building industry,…

There are a number of ways to advertise your business and you may only be exploring a few of these avenues at present. Attracting footfall into your business premisses or increasing traffic to your site is often not easy but can be very rewarding.  Postcards can be effective as they tend to stand out a little more from the standard letters or flyers that people send. They are often made from card meaning they tend to stand the test of going through the postal system better. You can also save money with a postcard as you do not have to send them in an envelope. When creating your postcard you…

If you are looking to send out a marketing email then you need to take the time to think carefully about what you put in the email. You need to ensure that your email gives readers a reason to want to read it but also doesn’t contain spammy content that may cause it to get blocked by spam filters. You need to take the time to think of a good subject heading. It needs to capture their attention and make them want to open it. If it just looks like any other marketing email then you may find that your open rate is poor. Emails that are addresses personally to…

Adding fresh and relevant content to your site is a very important part of marketing. It is not only useful to the viewers who will want to see that you are constantly updating the site but it also helps massively with SEO. Google and the other search engines favour sites that are constantly adding information to them. This information can’t be low quality or spammy, so must be relevant to the rest of the site and unique. It shouldn’t just be copied and pasted from another site; it needs to add its own value. You may struggle to know how to get relevant content on to your site every week,…