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How to use social media to market effectively
Almost all of us have some sort of social media presence, this may be a profile on Facebook or an account on Twitter or simply access to Instagram. Social media is not only popular for individuals but also can work very well for many businesses. As a business owner you may worry about which social media sites you should use to advertise your business through. Often it depends on which type of industry you are in and the time and budget you have to spend. If you are thinking of doing paid for advertising and have a business that sells direct to the public then Facebook can work really well.…
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How analytics can be used to help improve your website
The way you design your website is vital and can make a huge difference to the number of visitors and importantly returning visitors you get. A website that is too complex, too busy or hard to navigate will instantly put people off and may lose you a sale or enquiry. You may not know exactly what will and what won’t work on your website until it is all up and running and you can track the progress. Analytics are vitally important to the success of your website and you should find a reliable statistics package to allow you to get the most from the results. Google offer a great free…
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Making your web design company a success
Web design companies are becoming increasing popular as more and more businesses are realising the importance of having and maintaining a website as part of their marketing strategy. There are many web design companies out there, so to be able to compete and stand up against the competition you need to be offering a high level of service. When it comes to web design and programming, client reviews and testimonials are very important. Potential customers want to know that you have an array of clients that are happy with the work you have done for them and may want to see working examples of websites you have created. Adding an…
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The importance of Call to Actions banners on your website
A website can be a great selling platform for your business as it can help to reach people that you may not have been able to do through leaflet dropping or footfall through to your business. It can be a way to sell products or service or as a brochure to attract people to make an enquiry or visit your business. Call to actions can be a simple “Buy Now” link or a graphic containing images and text with a “Click Here” or “Find Out More” button on. If you want to create really good call to action banners that fit in with the rest of your site and look…
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Upselling your products
If you have an ecommerce website then you should try and ensure your site is set up in such a way that you can easy advertise additional products. If for example you are selling electronic equipment then you should have an area come up that shows other products that they may be interested in. This may be batteries or cables etc. You may be surprised by how many additional products you cans ell in this way. Even if a customer knows that they can get the add-on item slightly cheaper elsewhere, they may just buy it from you because you have made it more convenient to do so. Another way…