Almost all of us have some sort of social media presence, this may be a profile on Facebook or an account on Twitter or simply access to Instagram. Social media is not only popular for individuals but also can work very well for many businesses.

As a business owner you may worry about which social media sites you should use to advertise your business through. Often it depends on which type of industry you are in and the time and budget you have to spend.

If you are thinking of doing paid for advertising and have a business that sells direct to the public then Facebook can work really well.

When creating a profile on a social media site such as Facebook, be sure to add as much as possible in terms of detail to your profile. You can add your logo, your address and contact details, photos and also a detailed description of your business and what you sell. You want to give your readers important information about your company that they will find useful and examples of the products or service you sell.

When it comes to creating posts, be sure to make them relevant and interesting. Giving your flowers a reason to share your posts can also work well, such as through competitions.

If you have a Twitter business account then you need to invest a certain amount of time to get it to work for you. Twitter is fairly straightforward to manage but you need to understand what it is all about and how it works. Many people use hashtags on Twitter. This is a way of grouping content together and can be seen as a subject. When someone then searches for that subject it will bring up Tweets that are related to it including ones that have used it in a hashtag.

Once you have set up your profile you need to add as much information as possible. You then need to start building up a community of followers. The easiest way to do this is to start to follow local businesses and groups and asking them to follow you back. You can also take part in something called Follow Friday. As an existing Twitter member to ask people to follow you.

You need to ensure that you post regular and engaging content on Twitter so that people will have a reason to start or continue following you. Some companies use Twitter as a way of promoting an existing website – adding links to their posts that refer back to their main site.

Many businesses use social media as part of their ongoing online marketing strategy. Social media can work really well for businesses that put the time and effort into their profiles, adding as much information as possible, posting the correct number of posts about the right subjects and interacting with their online community.

Infographics often work really well on social media sites as people often haven’t got the time to read paragraphs and paragraphs of content and want information quickly in an interesting way. They are a great way to compile information and present it in an easy, visually digest-able format to your audience and they are also a great way to tell a story about a brand’s journey and present industry facts. You can put a lot of useful information that adds value to your network in one post by using an infographic.

If you are not a designer then it is advisable to use a graphic designer to create the infographics for you. If you need to keep the costs down then you could use one of the many free websites that let you create a graphic. These completed infographics may have reference to the company that you used to make them.

 

It is easy to see why many businesses are turning to social media to advertise their business. Not only do you have the advantage of being able to reach hundreds or thousands of people at the click of a button in real time, but also that much of social media advertising is free.

Using social media is a great way to advertise, but should it be done in place of other methods of advertising? This is not a simple straight forward answer but if you want to get the most out of your advertising then the answers is probably no.

Social media is great for driving traffic through to your website. If you don’t have a website you can use sites such as Facebook and Instagram to create a profile and share your recent works as well as allow people to contact you, but ideally you would want to have both. Facebook and other social media sites are often great for sending out quick messages, but there may be time when you want to give the viewer more information, therefore direct them to a page on your website where they can find the full details.

 

 

Social media has become an increasingly popular way of online marketing for small and large businesses and it’s fast becoming a major factor in the marketing strategy for millions of businesses all over the world.

Every company should have some sort on social media presence and depending on their resources available and the type of business they are in, will help decide which social media platform they should concentrate the majority of their efforts on.

Most businesses find that Facebook works well for them, especially if they are dealing direct with the public. If you own a hairdressing business for example then you can quickly target people within your location by joining local Facebook groups and posting about your business on there. You will need to create a business Facebook page and remember to include as much information as possible when setting up your profile.

Once you have your social media profiles set up, you need to ensure that you have them promoted on your website. There are many ways of doing this, depending on how prominent you want it. You can choose to simply add links in the header or footer of your site to your profiles on the social media sites or you could have feeds from these sites actually displaying on your site.