Many businesses use social media as part of their ongoing online marketing strategy. Social media can work really well for businesses that put the time and effort in to their profiles, adding as much information as possible, posting the correct number of posts about the right subjects and interacting with their online community.

Infographics often work really well on social media sites as people often haven’t got the time to read paragraphs and paragraphs of content and want information quickly in an interesting way. They are a great way to compile information and present it in an easy, visually digest-able format to your audience and they are also a great way to tell a story about a brand’s journey and present industry facts. You can put a lot of useful information that adds value to your network in one post by using a infographic.

If you are not a designer then it is advisable to use a graphic designer to create the infographics for you. If you need to keep the costs down then you could use one of the many free websites that let you create a graphic. These completed infographics may have reference to the company that you used to make them.

 

It is easy to see why many businesses are turning to social media to advertise their business. Not only do you have the advantage of being able to reach hundreds or thousands of people at the click of a button in real time, but also that much of social media advertising is free.

Using social media is a great way to advertise, but should it be done in place of other methods of advertising? This is not a simple straight forward answer but if you want to get the most out of your advertising then the answers is probably no.

Social media is great for driving traffic through to your website. If you don’t have a website you can use sites such as Facebook and Instagram to create a profile and share your recent works as well as allow people to contact you, but ideally you would want to have both. Facebook and other social media sites are often great for sending out quick messages, but there may be time when you want to give the viewer more information, therefore direct them to a page on your website where they can find the full details.

 

 

Social media has become an increasingly popular way of online marketing for small and large businesses and it’s fast becoming a major factor in the marketing strategy for millions of businesses all over the world.

Every company should have some sort on social media presence and depending on their resources available and the type of business they are in, will help decide which social media platform they should concentrate the majority of their efforts on.

Most businesses find that Facebook works well for them, especially if they are dealing direct with the public. If you own a hairdressing business for example then you can quickly target people within your location by joining local Facebook groups and posting about your business on there. You will need to create a business Facebook page and remember to include as much information as possible when setting up your profile.

Once you have your social media profiles set up, you need to ensure that you have them promoted on your website. There are many ways of doing this, depending on how prominent you want it. You can choose to simply add links in the header or footer of your site to your profiles on the social media sites or you could have feeds from these sites actually displaying on your site.

 

Many companies and businesses are now getting on board with social media marketing. Social media sites such as Facebook, Twitter and Instagram have been around for a number of years now and whereas previously they were mostly used for personal use, more and more businesses are taking advantage of them as a marketing platform.

The beauty of social media is that you can very quickly reach a large amount of people and often at little or no cost. To get your social media accounts to work correctly you will need to know how and when to use them. For example, it may be that you need to post a number of business orientated posts and a number of more fun, personal posts.

Unless you want to spend hours and hours reading blog posts and watching tutorials, you may well be better off speaking to a social media expert who will be able to manage your accounts for you or advise you of how to use them effectively.

Social media marketing can be done with no cost apart from your time, so is a great way for start up businesses to do some quality marketing without having to fork out thousands of pounds.

 

Many companies believe that social media marketing is not for them and that they do not need to advertise their business in this way. Not having a presence on the social media sites can mean that you miss out on business and opportunities of work.

Much of the advertising that is done on social media sites such as Facebook and Twitter is free, so it seems silly to not include this in your strategy as even if you only get one or two enquiries a month from it, it may have cost you nothing and so is still worthwhile. Many businesses steer clear of social media marketing as it is unknown to them (especially if they do not use it in their personal life). If you really do not feel confident in using social media sites or if you want to get some expert advice, then why not turn to a social media marketing company to assist you. Often they offer a range of packages to suit your business and budget and will either manage it for you or help you to manage your accounts effectively.