Category Archives: Social Media Marketing

Marketing your business is vital in order to get more interest in your website and products or services. There are several ways in which you can market you business, but one way which is proving increasingly popular is social media sites such as Facebook, Twitter, LinkedIn and Instagram.

So many people use social media as part of their daily routine. Many of us check our social media accounts at least a few times a day. This makes it the ideal platform to market on.

Some businesses may find it easier to use social media as a marketing tool than others. Businesses that deal directly with the public often say that they are happy to engage with customers through social media and find it easy to create posts and post updates. Businesses in other industries may struggle a little more, especially as social media can be quite informal.

Even if you struggle to know what to put on the social media sites or haven’t got much time to manage them, just having a profile with your contact details is better than nothing.

If you haven’t already, set up a social media profile for your business why not give it a try? You may find that it is easier than you think and end up getting more sales through it.

If you use social media for marketing your business then you should try and link it in with your website. Having a profile on sites such as Facebook and Twitter can give your customers another way to stay in contact with you and another means of communication. It allows you to share information with them instantly and get quick responses in terms of clicks through to your website.

The first thing to do is to ensure that you have your website address listed on your social media profile pages.

When adding content to your social media sites you will want to make the posts quick and to the point. Some sites only give you a limited number of characters you can use.  You can then use snippets of information from your main site from the news, product pages or blog posts and paste them into your social media sites. You can then put a link in the post back to the full article on your site. Getting traffic to your site is essential as a number of those visitors will then often covert in to sales or enquiries.  You can usually monitor what visitors do that arrive to your site via a social media site using a stats package such as Google Analytics.

If you have a business then you are hopefully already using social media as another form of marketing and to boost your brand. Social media sites such as Twitter, Instagram and Facebook can be extremely powerful to many businesses but you need to know how to use them properly to get the most out of them.

Social media can be a great way to build up an online community of followers that can help grow a brand very quickly usually at little or no cost, but how do you start to get people to interact with your business on the social media platforms? One sure fire way to build up followers is to run competitions from your social media pages.  This has often proved highly successful for many businesses and has seen their popularity increase tenfold overnight. Usually these competitions will ask people to like, share and maybe even tag some of their friends into a post to be entered into a prize draw. Lots of people will follow your page and then often they continue following meaning you can then reach out to them next time you post.

When using social media sites, the most important thing to remember is that people want to read interesting and useful posts and comments. Don’t bombard them with spammy sales pitches as this will often have the opposite effect.

Social media sites such as Facebook, Twitter and Instagram are great for marketing your business. They allow you to reach a wide audience of people very quickly and can drum up conversations and interest in your products or services.

Videos can be a great way to interact with your audience on social media. It may be that you want to show your customers a new product or service that has come to market or maybe to introduce your team, all of this can be done easily for a short 30 second video.

Companies sometimes use videos to create tutorials about services or products and upload them to their site or link to them from their social media pages to allow their viewers to watch from the comfort of their own home or office. Some companies even offer this as a package allowing them to create several informative/training videos and sell them to people who wish to participate in the training. This involves little overheads, once the initial video is created, allowing them to resell it quickly and with little or no ongoing costs.

Be sure to keep your videos short and to the point and make sure you use a good quality camera.

Almost all of us have some sort of social media presence, this may be a profile on Facebook or an account on Twitter or simply access to Instagram. Social media is not only popular for individuals but also can work very well for many businesses.

As a business owner you may worry about which social media sites you should use to advertise your business through. Often it depends on which type of industry you are in and the time and budget you have to spend.

If you are thinking of doing paid for advertising and have a business that sells direct to the public then Facebook can work really well.

When creating a profile on a social media site such as Facebook, be sure to add as much as possible in terms of detail to your profile. You can add your logo, your address and contact details, photos and also a detailed description of your business and what you sell. You want to give your readers important information about your company that they will find useful and examples of the products or service you sell.

When it comes to creating posts, be sure to make them relevant and interesting. Giving your flowers a reason to share your posts can also work well, such as through competitions.