The way you design your website is vital and can make a huge difference to the number of visitors and importantly returning visitors you get. A website that is too complex, too busy or hard to navigate will instantly put people off and may lose you a sale or enquiry.
You may not know exactly what will and what won’t work on your website until it is all up and running and you can track the progress. Analytics are vitally important to the success of your website and you should find a reliable statistics package to allow you to get the most from the results.
Google offer a great free analytics program called Google Analytics which will allow you to track a a number of different stats such as number of visitors to your site, how they found your site (e.g. Google, referral from another site or social media sites etc.). Having this information is very important and you can then analyse it full to understand what your visitors behaviour is. If for example a huge number of your customers are leaving at the checkout process then it could mean that it is too complicated.