If you have a press release or an article that you want to distribute you need to know how to go about it to get more traffic to your site. Social media is a great way to share interesting content and linking it back to your site will drive more visitors to your web page. You can post the articles on your own social media sites and then ask others to share it or you may be able to create a post on groups that you are part of. Always check the rules of the groups to check that this is allowed. When sharing content on Twitter, be sure to use the hashtags and keywords so that it can be picked up.   Guest post blogging is another way to get your content out there. Blog owners know how hard it is to add fresh relevant content to their sites, so many of them will let you post your article on there with a link back to your site. The trick is to find a blog website that is in your niche and contact the owner to ask about guest blogging. You may be able to do it as a one-off or agree to do a post every week or every month.

 

 

 

If you are entrusting your marketing to a third party, you will need a way of checking if they are doing a good job and if the money you are investing is being spent well.

Most good marketing companies will give you this information without having to ask for it. So for example they may produce a monthly report which shows the traffic to your site and the position of some of your top keywords on the search engines such as Google or Yahoo. This will allow you to track progress and see areas which are improving and areas which are falling behind. Even though they are doing your marketing for you, you still need to have an input in to it and be sure that they are focusing on things you want them to. I

If for example, you have a new product due to be launched then you need to let them know about this with plenty of notice so they can consider how they are going to tackle it. If you are only willing to invest a small amount of money in to your marketing then you cannot expect amazingly quick results. The more you invest the more you will get out, if done in the correct way.

 

Marketing is an essential part of any business in order to make it a success. Companies all over the world spend drastically different amount son marking from less than a hundred pounds a month upwards of a million pounds a month and many in between.

When budgets are tight, marketing might be the first expense you look to reduce or stop altogether, but this can be a big mistake and often means your business starts to lose out on even more sales and therefore money.

You can market your business all the time, even having a quick conversation with someone about what your business does is a form of marketing and can covert in to a sale. On average you have about 8 seconds to grab someone’s attention so it is important to ensure that you have a quick and to the point pitch ready for you to use as and when needed.

If your business is aimed at the local area, then try and make the most of opportunities where you can advertise your business locally. Attending community meetings, joining local social media groups and sponsoring a local school or sports team can help to get your company known.

 

 

 

If you have a website that sells products online then it is vital that you ensure that the software you use or any applications are always up to date. As a responsible website owner you need to try and keep your customers security in the forefront of your mind. Updates are often created to add in security features to programs and therefore if an update is not done in a timely manner, you may be opening your business up to a cyber-attack. If your website has a content management system, this will also need to be updated. If the content management system is a bespoke one, then it will be up to the team who developed it to keep the code updated and ensure that all the latest security features have been installed on it. Off the shelf CMS systems often notify you when you log in that an update is available and it is then up to you to install it. Make sure that prior to carrying out any updates you ensure that all your data is backed up, in case something goes wrong and you need to reinstall it.

 

Mobile marketing is becoming increasingly popular due to the huge number of us who use our mobile devices for searching and buying products and services off the internet.  The week before Christmas is expected to see a massive increase in online searches compared to the previous period and over 60% of these searches are done on mobiles. Christmas 2016 saw a whopping 21 billion spent through online sales.

There are many ways in which to target mobile customers in terms of marketing. Some companies use a SMS text service allowing them to connect directly with each individual. Other companies use an app to engage users and then send them updates regarding their company via the app. If for example a company has an upcoming sale, they may send out a notification that pings up on your phone telling you about it or (if you have allowed permission) actually add the event in to your calendar.

App production and ongoing marketing can really help a business and once the initial developments costs have been paid, the running costs are not usually that much.