If you have a website then you will know how important it is to try and get it to show up on the search engines for your main phrases. IF you are in an industry that is quite niche, and you have quite specific products or services then you may find this easier than someone who is trying to target more generic phrases. So can you get your website to rank for these more generic phrases?

This depends on a number of thing one of which is the authority your site already has. If your site already ranks well for a number of phrases, is updated regularly and has been live for a number of years, then you may find it easier to get it to rank for new phrases than if you were just starting out with a new website.

There are many aspects to online marketing one of which is SEO. SEO stands for search engine optimisation and includes a number of different elements all of which will help improve you site’s visibility and rank on the search engines such as Google.

If you are serious about getting your site ranked for more generic phrases, then you should seek the advice of an SEO expert who will be able to help analyse where you currently are and what you need to do in order to be found.

Once you have your ideal website built you may thing that’s it, job done, but it’s not that simple. Having a great website is just the starting point. You need to think about keeping your webpage interesting and relevant. This is partly done through SEO. SEO stands for search engine optimisation and is often offered pre and post website build as a maintenance package. Your website developer will look at performing tasks that make your website favorable on search engines so that people can easily find your business page.

 As well as performing well on website rankings you need to consider the content of your website and how to keep regular visitors to your site engaged and interested. This can be achieved by regularly uploading relevant content. This could be done through a daily/weekly blog enticing customers back to your page or a live stream to a news channel that’s relevant to your business.

Even if you don’t have the time to write a regular blog yourself you may want to consider outsourcing this to a marketing company as it can be highly effective. When trying to keep your website relevant little and often is key, so keep up the work and enjoy the benefits it brings.

The marketing world has massively been affected by covid with people’s attitudes and shopping habits changing quite dramatically in a short period of time. This change means that the way that we advertise also has to change to be effective.

Over lockdown more people spent lots of time using social media as a form of escapism so advertising was extremely effective and widely seen by many. Now that the world is returning to normal people have less time to access social media therefore the advertising campaign has to be much more targeted to be effective.

Research has shown that adverts promoting a move back to normality and enjoying all the things that weren’t possible during lockdown are particularly effective now in tapping into the current mindset of the general public.  

It’s important to really think about your brand and what it stands for when deciding where to focus your social media advertising. There’s no point reaching a million people if the brand just isn’t relevant to them. Sometimes a bit of market research can help with focusing your brand in correct areas and reaching people that will convert into customers.

Social media marketing can be tricky at this time but with the right focus and adverts it can successfully promote your business even after a global pandemic.

It is important that you understand how your website is performing in order to be able to improve it. You need to constantly work on your site to ensure that it doesn’t drop down the rankings and instead gain valuable positions. There are several ways in which you can do this but firstly you need to find out where your site stands as it is. The first step to improving your marketing is to make a list of your top ten to twenty keywords or phrases. Once you have these you can then check where you currently rank on Google for them. Be sure to use a private browser or proper ranking software to ensure your results are not skewed.

Once you know where you currently rank you can then look at ways in which you can improve them. Ideally you want to focus on getting on to the first page of the results and then in the top 5. This is often a long process and will not happen overnight, if you need to get instant results then you should look at doing text ads on Google Adwords until your organic search terms have started to improve and rank better.