If you have a website that is already established and gaining traffic then you may look to expanding in to other geographical locations. It can be hard to get one website to rank well for a number of different locations and it is often unnecessary to have a new website just for a new area. If you are wanting to target a new area then you should look to creating new pages that are highly relevant to that location. You may want to create a mini site of three or four pages for example within your current site with services or products that you offer in that area, if different. Testimonials and reviews and possible contact detail if different from the one on the main site.

Building up links and possibly even creating pay per click campaigns that point to the new pages will all help drive traffic quickly to your site and start bringing in the sales or enquiries/

Be sure to track your rankings for that area before you start creating new pages and then a few weeks after and a few months after that so you can see if they are being found and having a positive effect on the traffic to your site.

If you have another physical location don’t forget to set it up on social media sites and also on maps such as Google Maps to give yourself another listing.

 

A spelling error or grammatical mistake can make a great advert the butt of the joke. It is absolutely essential that they are thoroughly checked before going to print or going ‘live’ online – whether it is by a paid professional for larger businesses, or perhaps friends and family for smaller businesses with limited budgets.

It is also important to ensure that an advert is clear. It can be tempting to cram as much information in as possible but this can often turn people away from an advert – they might feel overwhelmed and not know where to start with the information. It could also leave the target audience confused – if they do not understand the message they may be turned away from your brand or the product you are promoting.

Always check that any images used are not subject to copyright laws – there are a number of websites that offer completely free images, but images found through searches are likely not intended to be used for profit. With reverse image searches available, many businesses have found themselves caught out by solicitors and having to pay hefty fines.

Following these basic rules – whether the advert is just for social media or being printed in a national newspaper – will help towards building a successful ad campaign.

It is easy to see why many businesses are turning to social media to advertise their business. Not only do you have the advantage of being able to reach hundreds or thousands of people at the click of a button in real time, but also that much of social media advertising is free.

Using social media is a great way to advertise, but should it be done in place of other methods of advertising? This is not a simple straight forward answer but if you want to get the most out of your advertising then the answers is probably no.

Social media is great for driving traffic through to your website. If you don’t have a website you can use sites such as Facebook and Instagram to create a profile and share your recent works as well as allow people to contact you, but ideally you would want to have both. Facebook and other social media sites are often great for sending out quick messages, but there may be time when you want to give the viewer more information, therefore direct them to a page on your website where they can find the full details.

 

 

Marketing is an essential part of any business in order to make it a success. Companies all over the world spend drastically different amount son marking from less than a hundred pounds a month upwards of a million pounds a month and many in between.

When budgets are tight, marketing might be the first expense you look to reduce or stop altogether, but this can be a big mistake and often means your business starts to lose out on even more sales and therefore money.

You can market your business all the time, even having a quick conversation with someone about what your business does is a form of marketing and can covert in to a sale. On average you have about 8 seconds to grab someone’s attention so it is important to ensure that you have a quick and to the point pitch ready for you to use as and when needed.

If your business is aimed at the local area, then try and make the most of opportunities where you can advertise your business locally. Attending community meetings, joining local social media groups and sponsoring a local school or sports team can help to get your company known.

 

 

 

Social media has become an increasingly popular way of online marketing for small and large businesses and it’s fast becoming a major factor in the marketing strategy for millions of businesses all over the world.

Every company should have some sort on social media presence and depending on their resources available and the type of business they are in, will help decide which social media platform they should concentrate the majority of their efforts on.

Most businesses find that Facebook works well for them, especially if they are dealing direct with the public. If you own a hairdressing business for example then you can quickly target people within your location by joining local Facebook groups and posting about your business on there. You will need to create a business Facebook page and remember to include as much information as possible when setting up your profile.

Once you have your social media profiles set up, you need to ensure that you have them promoted on your website. There are many ways of doing this, depending on how prominent you want it. You can choose to simply add links in the header or footer of your site to your profiles on the social media sites or you could have feeds from these sites actually displaying on your site.