Social media sites such as Facebook, Twitter and Instagram are great for marketing your business. They allow you to reach a wide audience of people very quickly and can drum up conversations and interest in your products or services.
Videos can be a great way to interact with your audience on social media. It may be that you want to show your customers a new product or service that has come to market or maybe to introduce your team, all of this can be done easily for a short 30 second video.
Companies sometimes use videos to create tutorials about services or products and upload them to their site or link to them from their social media pages to allow their viewers to watch from the comfort of their own home or office. Some companies even offer this as a package allowing them to create several informative/training videos and sell them to people who wish to participate in the training. This involves little overheads, once the initial video is created, allowing them to resell it quickly and with little or no ongoing costs.
Be sure to keep your videos short and to the point and make sure you use a good quality camera.