If you have a business then you are hopefully already using social media as another form of marketing and to boost your brand. Social media sites such as Twitter, Instagram and Facebook can be extremely powerful to many businesses but you need to know how to use them properly to get the most out of them.

Social media can be a great way to build up an online community of followers that can help grow a brand very quickly usually at little or no cost, but how do you start to get people to interact with your business on the social media platforms? One sure fire way to build up followers is to run competitions from your social media pages.  This has often proved highly successful for many businesses and has seen their popularity increase tenfold overnight. Usually these competitions will ask people to like, share and maybe even tag some of their friends into a post to be entered into a prize draw. Lots of people will follow your page and then often they continue following meaning you can then reach out to them next time you post.

When using social media sites, the most important thing to remember is that people want to read interesting and useful posts and comments. Don’t bombard them with spammy sales pitches as this will often have the opposite effect.

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