Many people are aware that when they go online or visit a website there is a certain amount of tracking going on. This has become even more apparent since the GDPR update which now requires you to get permission off a visitor to track the as the progress through your site. Apple states that on average there are 6 different trackers on one site all sending data off to third party companies. This date may include information about what browser you are using, where you are on a phone, tablet or computer and where in the world you are located. The locations may be accurate to within the same town…

If you are in the process of having a new website built then you need to have a strategy and plan that you follow in order to ensure that everything is done correctly and to minimise any unnecessary disruption to your business. Firstly, you need to make sure that you keep the structure of the URL’s the same as the are on the old site for as many pages as possible. This will mean you do not have to set up redirects as the old links will automatically go to the new pages once the site is live. IF you do have a different structure or have the site on…

If you are a business owner and are looking in to ways in which you can boost your business online through your website then you will probably have heard of SEO. Although you do not need to fully understand exactly how it all works and what you need to do, it is important to have an overview of it. This is especially true if you are adding products or content to your site. SEO cam be very complex  and without understanding the basics of SEO and how it works, you can hinder the affect it can have on your website and you may waste a lot of time undoing work…

If you have decided to set up your own business you may be feeling excited about the idea but also a little bit anxious as you try to plan for your set up costs and try to come to a conclusion about the most effective way to promote your business. The cost of marketing a business can be expensive as you try to make your business known but it is crucial to the success of your company that you promote your business in as many ways as possible. A good place to start is to carry out market research to find out the most effective way to attract your clients…

Advertising is an important part of any business and effective marketing is essential for success.  Businesses need to have a web presence either in the form of a website or on social media platforms ideally on both. The cost of paying a professional web designer is out of some small company’s reach so deciding to design and build their own website is becoming a popular option. Online there are a vast selection of tutorials which help the inexperienced designer, so it is certainly worthwhile spending time before you begin collecting ideas and learning the basics. Researching examples of websites that impress you to get an idea of how you want…