Adding fresh and relevant content to your site is a very important part of marketing. It is not only useful to the viewers who will want to see that you are constantly updating the site but it also helps massively with SEO. Google and the other search engines favour sites that are constantly adding information to them. This information can’t be low quality or spammy, so must be relevant to the rest of the site and unique. It shouldn’t just be copied and pasted from another site; it needs to add its own value.
You may struggle to know how to get relevant content on to your site every week, as you may not want it cluttering up the main pages. One way to do this is to add a blog or an inspiration section to the website. This will allow you to add new articles when needed. You can then pull extracts of the three most recent ones through on to the home page for your viewers to see. This will also help get them indexed quicker on the search engines. If you are stuck for ideas then you may want to have a lot at other sites in your industry that are performing well and see what they do.