There are a number of ways to advertise your business and you may only be exploring a few of these avenues at present.
Attracting footfall into your business premisses or increasing traffic to your site is often not easy but can be very rewarding. Postcards can be effective as they tend to stand out a little more from the standard letters or flyers that people send. They are often made from card meaning they tend to stand the test of going through the postal system better. You can also save money with a postcard as you do not have to send them in an envelope.
When creating your postcard you need to think how to make best use of the space. A traditional postcard will have a graphic or number of graphics on the front with further details on the back. You should try and combine your website with any other marketing you are doing to keep it all uniform. You will need to keep half of one side free for the name and address to go on.
Be sure to get the most important message on the postcard as you may very quickly run out of room and find that you have not put your contact details on.