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Marketing for small business on a budget
Marketing is an essential part of any business in order to make it a success. Companies all over the world spend drastically different amount son marking from less than a hundred pounds a month upwards of a million pounds a month and many in between. When budgets are tight, marketing might be the first expense you look to reduce or stop altogether, but this can be a big mistake and often means your business starts to lose out on even more sales and therefore money. You can market your business all the time, even having a quick conversation with someone about what your business does is a form of marketing…
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Incorporating social media to your website
Social media has become an increasingly popular way of online marketing for small and large businesses and it’s fast becoming a major factor in the marketing strategy for millions of businesses all over the world. Every company should have some sort on social media presence and depending on their resources available and the type of business they are in, will help decide which social media platform they should concentrate the majority of their efforts on. Most businesses find that Facebook works well for them, especially if they are dealing direct with the public. If you own a hairdressing business for example then you can quickly target people within your location…
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Keeping your online business secure
If you have a website that sells products online then it is vital that you ensure that the software you use or any applications are always up to date. As a responsible website owner you need to try and keep your customers security in the forefront of your mind. Updates are often created to add in security features to programs and therefore if an update is not done in a timely manner, you may be opening your business up to a cyber-attack. If your website has a content management system, this will also need to be updated. If the content management system is a bespoke one, then it will be…
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Is mobile marketing the way forward and should we all be doing it?
Mobile marketing is becoming increasingly popular due to the huge number of us who use our mobile devices for searching and buying products and services off the internet. The week before Christmas is expected to see a massive increase in online searches compared to the previous period and over 60% of these searches are done on mobiles. Christmas 2016 saw a whopping 21 billion spent through online sales. There are many ways in which to target mobile customers in terms of marketing. Some companies use a SMS text service allowing them to connect directly with each individual. Other companies use an app to engage users and then send them updates…
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Why is it important to have a marketing strategy?
A marketing strategy is vital to any business that wants to succeed. Often marketing can overlap in to more than one area and for this reason alone, it is vital that your business has a marketing strategy. If you do not coordinate your marketing strategy then you may find that you end up spending money on the same aspect twice or missing out on a huge part of marketing that could bring in a lot of business. A marketing strategy looks at all of the areas of your selling activities and helps each one support the next, making sure all of your departments are aware of what each is doing.…