When carrying out any online or web marketing it is vital to track the progress of the work you are doing to see if you are getting a return on your investment.
There are a vast amount of online marketing avenues that you can try, all varying in costs. You will need to review the possible marketing options and decide which ones you want to concentrate your budget on. It may be that you have a three month rolling strategy which allows you to test a number of marketing avenues over a twelve month period. From this you can then analyse which one performed the best for you and look at investing in it further. You should bear in mind that some of the marketing techniques can take longer than 3 months to start seeing the affects therefore you may have not given it long enough to have a true idea of how it is performing.