Social media has become an increasingly popular way of online marketing for small and large businesses and it’s fast becoming a major factor in the marketing strategy for millions of businesses all over the world.
Every company should have some sort on social media presence and depending on their resources available and the type of business they are in, will help decide which social media platform they should concentrate the majority of their efforts on.
Most businesses find that Facebook works well for them, especially if they are dealing direct with the public. If you own a hairdressing business for example then you can quickly target people within your location by joining local Facebook groups and posting about your business on there. You will need to create a business Facebook page and remember to include as much information as possible when setting up your profile.
Once you have your social media profiles set up, you need to ensure that you have them promoted on your website. There are many ways of doing this, depending on how prominent you want it. You can choose to simply add links in the header or footer of your site to your profiles on the social media sites or you could have feeds from these sites actually displaying on your site.