Marketing is an essential part of any business in order to make it a success. Companies all over the world spend drastically different amount son marking from less than a hundred pounds a month upwards of a million pounds a month and many in between.
When budgets are tight, marketing might be the first expense you look to reduce or stop altogether, but this can be a big mistake and often means your business starts to lose out on even more sales and therefore money.
You can market your business all the time, even having a quick conversation with someone about what your business does is a form of marketing and can covert in to a sale. On average you have about 8 seconds to grab someone’s attention so it is important to ensure that you have a quick and to the point pitch ready for you to use as and when needed.
If your business is aimed at the local area, then try and make the most of opportunities where you can advertise your business locally. Attending community meetings, joining local social media groups and sponsoring a local school or sports team can help to get your company known.