Category Archives: Internet Marketing

Consumers all around the world now look to the internet as a means of decision-making when it comes to their purchases. Simply due to this reason, internet marketing in Northampton is more vital than it has ever been. Studies can back it up, when people are researching products and price information not only do they turn to the internet but through various means such as mobile and social networking prior to making their final purchase.

Through customized communication which is greatly economic and consistent, you have an excellent ability to develop relationships through properly executed internet marketing. This fact alone is a reminder of what a vast contrast it has been since the days of mass marketing, which is a method that is almost defunct. The rest of the article will fill you in on the key benefits of internet marketing. Read More →

Marketing a business is vital for most companies and often is one of the largest proportions on a businesses marketing budget. It can be a bit of a minefield knowing which avenues of online / internet marketing you should concentrate on and a marketing agency will be able to guide you through this.

On-site optimisation – In order to get your site ranked well on the search engines such as Google, Bing and Yahoo, you need to have quality on-site optimisation. Examples of this would be highly relevant content, inter linking pages and meta data. Also the way the code for the site is written and the page loading speed are vital to achieving great on page optimisation.

Off page optimisation – You also need to concentrate some of your resources on improving you off page optimisation such as link building, social media marketing and article / directory entries.

When it comes to web marketing, most small businesses see it as a hard task and end up giving up the idea. Little do they know that they might be losing a handful of potential customers by failing to market their brands online.

Having a website for your small business is one thing and making people recognize it is another task. With this in mind, all small business owners must then consider investing in the following tips if they would like to create a strong reputation for their businesses online.

Have an effective web strategy
An effective strategy clearly outlines how best various web elements such as search engine rankings, social media presence as well as web content can be improved to see the business excel in its field. Read More →

No matter what industry you are in, the internet houses a whole host of avenues for marketing techniques. One increasingly effective marketing method is based around the trade services such as building carpentry and plumbing. These types of tradespeople can be marketed on review based websites such as Myhammer, ratedpeople and checkatrade.

These websites allow customers to leave feedback regarding services and read and rate tradespeople after receiving their services. This is a fantastic marketing idea for tradespeople who have a great customer satisfaction reputation even if they charge a little above the average costs as most people will be willing to pay a little more for a builder/plumber with a great reputation.

Internet marketing for any industry that allows customers to post feedback is a great advertising tool and shows that you have confidence in the service your business provides. It also allows a method of dealing with any negative feedback as on these websites you can reply to customer comments to show that you also offer great customer service if clients aren’t 100% satisfied.

SEM stands for Search Engine Marketing and covers a range of topics from Searching Engine Optimisation (SEO) to Pay per Click (PPC) and much in-between.

If you want your website to perform well on the search engine results pages (SERPS) then you need to ensure that you have a level of Search Engine Marketing that is correct to the current level of competition and the results you hope to achieve.

You can carry out certain elements of online marketing yourself, even with little knowledge but this can be risky and can actually end up being detrimental to the rankings of your site.

I would strongly recommend that you take advice from a specialist marketing agency who will be able to assist you with the process and advise you on what they think you need to do in order for the website to perform well.

Budget is always the main issue when it comes to marketing, so you need to have an idea of what you wish to spend and be aware of the restrictions you may face if the budget is particularly small.