Marketing a business is vital for most companies and often is one of the largest proportions on a businesses marketing budget. It can be a bit of a minefield knowing which avenues of online / internet marketing you should concentrate on and a marketing agency will be able to guide you through this.
On-site optimisation – In order to get your site ranked well on the search engines such as Google, Bing and Yahoo, you need to have quality on-site optimisation. Examples of this would be highly relevant content, inter linking pages and meta data. Also the way the code for the site is written and the page loading speed are vital to achieving great on page optimisation.
Off page optimisation – You also need to concentrate some of your resources on improving you off page optimisation such as link building, social media marketing and article / directory entries.