The marketing world has massively been affected by covid with people’s attitudes and shopping habits changing quite dramatically in a short period of time. This change means that the way that we advertise also has to change to be effective.
Over lockdown more people spent lots of time using social media as a form of escapism so advertising was extremely effective and widely seen by many. Now that the world is returning to normal people have less time to access social media therefore the advertising campaign has to be much more targeted to be effective.
Research has shown that adverts promoting a move back to normality and enjoying all the things that weren’t possible during lockdown are particularly effective now in tapping into the current mindset of the general public.
It’s important to really think about your brand and what it stands for when deciding where to focus your social media advertising. There’s no point reaching a million people if the brand just isn’t relevant to them. Sometimes a bit of market research can help with focusing your brand in correct areas and reaching people that will convert into customers.
Social media marketing can be tricky at this time but with the right focus and adverts it can successfully promote your business even after a global pandemic.