It is important that you understand how your website is performing in order to be able to improve it. You need to constantly work on your site to ensure that it doesn’t drop down the rankings and instead gain valuable positions. There are several ways in which you can do this but firstly you need to find out where your site stands as it is. The first step to improving your marketing is to make a list of your top ten to twenty keywords or phrases. Once you have these you can then check where you currently rank on Google for them. Be sure to use a private browser or proper ranking software to ensure your results are not skewed.
Once you know where you currently rank you can then look at ways in which you can improve them. Ideally you want to focus on getting on to the first page of the results and then in the top 5. This is often a long process and will not happen overnight, if you need to get instant results then you should look at doing text ads on Google Adwords until your organic search terms have started to improve and rank better.