Once you have your ideal website built you may thing that’s it, job done, but it’s not that simple. Having a great website is just the starting point. You need to think about keeping your webpage interesting and relevant. This is partly done through SEO. SEO stands for search engine optimisation and is often offered pre and post website build as a maintenance package. Your website developer will look at performing tasks that make your website favorable on search engines so that people can easily find your business page.  As well as performing well on website rankings you need to consider the content of your website and how to keep…

The marketing world has massively been affected by covid with people’s attitudes and shopping habits changing quite dramatically in a short period of time. This change means that the way that we advertise also has to change to be effective. Over lockdown more people spent lots of time using social media as a form of escapism so advertising was extremely effective and widely seen by many. Now that the world is returning to normal people have less time to access social media therefore the advertising campaign has to be much more targeted to be effective. Research has shown that adverts promoting a move back to normality and enjoying all the…

It is important that you understand how your website is performing in order to be able to improve it. You need to constantly work on your site to ensure that it doesn’t drop down the rankings and instead gain valuable positions. There are several ways in which you can do this but firstly you need to find out where your site stands as it is. The first step to improving your marketing is to make a list of your top ten to twenty keywords or phrases. Once you have these you can then check where you currently rank on Google for them. Be sure to use a private browser or…

Your website is a great way to advertise your business or sell your products and services online. It is a very important marketing tool and should be set up correctly to ensure that you get the most out of it. It should not only be functional but it also needs to look good on several different device screens and browsers. Your website is essentially the profile of your business and may be used to sell your products and services online. First impressions count for a lot and so the first experience your customers have with your website can make a lasting impression and is often a huge influence on their…

If you are self employed or have set up your own company, you may have been happy with the amount of work you have had. But there often comes a time when that business wants or needs to expand and take on new customers. It can be tricky knowing exactly what to do in order to gain new customers. You may be wary about splashing thousands of pounds in to marketing without a guarantee that you will get it back two fold in sales. If you don’t want to invest a lot of money in to the marketing you need to accept that it w Is likely to take longer…