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How to get started with online marketing
Despite online marketing being around for a good number of years now, there are stills some companies that have yet to really get to grips with it. For businesses who are not yet actively marketing online, they could be missing out on a huge amount of revenue. For many companies, the first thing they do when it comes to online marketing is have a website created. This can be used as a portfolio to showcase your products and services or an e-commerce site to sell online. If you are a little worried about ploughing that much money straight in to web development then you may want to explore the social…
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Different types of traffic sources to your website
When it comes to online marketing it is important to understand the different types of visitors you can have. This will allow you to see what marketing avenues are working and which are not. In internet marketing you may have heard the term traffic sources, this relates to how a visitor has come to find your website. There are many different forms of traffic but the main ones are referrals, direct, organic and paid for. Below is a quick overview of what they all mean: Organic – An organic visit is counted when someone finds you via one of the search engine search results such as Bing, Google or Yahoo.…
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Are you able to easily track the performance of your website?
If you have a website for your business, then it is important for you to be able to easily track the performance of it. This data can be invaluable when it comes to marketing and knowing how and where to spend your budget. There are many programs that offer statistic tracking the most used on being Google Analytics. Although Google Analytics is very user friendly and free, it is not always the most accurate in terms of real visitors. Web server stats are usually bolted on to every hosting package, but these are often quite limited in terms of data and sometimes record visits from spiders that crawl your site. …
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Don’t forget to use video on in your social media marketing
Social media sites such as Facebook, Twitter and Instagram are great for marketing your business. They allow you to reach a wide audience of people very quickly and can drum up conversations and interest in your products or services. Videos can be a great way to interact with your audience on social media. It may be that you want to show your customers a new product or service that has come to market or maybe to introduce your team, all of this can be done easily for a short 30 second video. Companies sometimes use videos to create tutorials about services or products and upload them to their site or…
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Using Pay per Click advertising – Google Adwords
Pay per click advertising has been around for a number of years now and many businesses spend a large proportion of their marketing budget on this. Google Adwords is the most popular Pay per Click programme and it allows you to create tailored ads to show on Google’s search engine results pages along with other affiliate sites. You can create adverts and keywords and organise them into groups setting certain parameters such as location to show the ads, times to display it, page to redirect visitor to and the cost per click limit. When the ad is clicked by a visitor, the website owner will be charged a specific amount…