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How is your data being tracked across websites?
Many people are aware that when they go online or visit a website there is a certain amount of tracking going on. This has become even more apparent since the GDPR update which now requires you to get permission off a visitor to track the as the progress through your site. Apple states that on average there are 6 different trackers on one site all sending data off to third party companies. This date may include information about what browser you are using, where you are on a phone, tablet or computer and where in the world you are located. The locations may be accurate to within the same town…
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New year new marketing strategy
Next week will mark the start of a new year. This year certainly has been very different for many of us and some businesses have really struggled whilst a small number have thrived. It may be that you do not get your new marketing budget until April but even if that is the case, now is the perfect time to start to plan what you are going to do. The coming year is filled with uncertainty at the moment and it may be that you are worried about spending money on marketing, but the fact remains that it is often the ones that invest most on to their marketing that…
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Creating a strategy for the launch of your new website
If you are in the process of having a new website built then you need to have a strategy and plan that you follow in order to ensure that everything is done correctly and to minimise any unnecessary disruption to your business. Firstly, you need to make sure that you keep the structure of the URL’s the same as the are on the old site for as many pages as possible. This will mean you do not have to set up redirects as the old links will automatically go to the new pages once the site is live. IF you do have a different structure or have the site on…
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Working with your marketing agency to achieve great results
If you have a web agency that has designed and built your website or even just taken over the management of it then it is advisable that you work closely with them. You may give them a certain amount of money each month for them to invest into different marketing avenues on your behalf or you may give them work on a project by project basis. Whichever way you work with them you need to ensure that you spend an adequate amount of time working alongside them to get the most out of your budget. Some of the work they undertake may require limited or no input from you, whereas…
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The importance of updating your devices
Most devices that run some sort of software will need to be updated from time to time. These include anything from phones, tablets and computers through to TV’s, routers and even smart watches. As technology advances updates are needed to be able to feed new or improved functionality to your device. For example, on your phone, you may install an app update for your online banking which will add new functionality such as viewing previous statements etc. Updates also often include a lot of additional security functions and if you do not do them you may be leaving yourself vulnerable to a cyber attack or fraud. Often if you do…