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Thinking carefully about the content of your email marketing
If you are looking to send out a marketing email then you need to take the time to think carefully about what you put in the email. You need to ensure that your email gives readers a reason to want to read it but also doesn’t contain spammy content that may cause it to get blocked by spam filters. You need to take the time to think of a good subject heading. It needs to capture their attention and make them want to open it. If it just looks like any other marketing email then you may find that your open rate is poor. Emails that are addresses personally to…
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What should you do if your website goes offline?
Many businesses rely a lot on their websites. It may be that your website is the only way of selling goods or products to the public, especially at the moment with restrictions still in place. IF your website goes offline, this can have a very detrimental effect on your business and you need to ensure that you get it back up and running as soon as possible. The first thing to check is that your internet is working. This may sound obvious, but often people think their website is down as it will not load but haven’t realised that their internet is actually down. If you host your own website…
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Linking your social media profiles to your blog or website
If you use social media for marketing your business then you should try and link it in with your website. Having a profile on sites such as Facebook and Twitter can give your customers another way to stay in contact with you and another means of communication. It allows you to share information with them instantly and get quick responses in terms of clicks through to your website. The first thing to do is to ensure that you have your website address listed on your social media profile pages. When adding content to your social media sites you will want to make the posts quick and to the point. Some…
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Adding new and relevant content to your website
Adding fresh and relevant content to your site is a very important part of marketing. It is not only useful to the viewers who will want to see that you are constantly updating the site but it also helps massively with SEO. Google and the other search engines favour sites that are constantly adding information to them. This information can’t be low quality or spammy, so must be relevant to the rest of the site and unique. It shouldn’t just be copied and pasted from another site; it needs to add its own value. You may struggle to know how to get relevant content on to your site every week,…
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Trust your marketing agency to help build your business
Times are hard for a lot of businesses at the moment. It may be that you have had to shut all of your physical premises and have to go to trading purely online. If this is the case then your online marketing is now more important than ever. You may have already been doing a good amount of online marketing but if not, it can be quite daunting knowing exactly where to invest your time and money. This is where a web marketing agency will come in. They can use their knowledge and expertise to advise you as to what you should do. They may tell you to invest a…