Next week will mark the start of a new year. This year certainly has been very different for many of us and some businesses have really struggled whilst a small number have thrived.
It may be that you do not get your new marketing budget until April but even if that is the case, now is the perfect time to start to plan what you are going to do.
The coming year is filled with uncertainty at the moment and it may be that you are worried about spending money on marketing, but the fact remains that it is often the ones that invest most on to their marketing that do well.
You need to think carefully about what is the best marketing avenue for your business. It may be that social media is going to give you the best return or possibly that Google AdWords is the way forward. Whatever you decide to invest in make sure that you are able to track how successful it is and review your marketing often as you may need to make changes as you go along. Using a marketing company will cost more but can usually ensure that your budget is used as effectively as possible.