For many people, marketing and advertising can make them feel on edge and suspicious if it is too aggressively undertaken. The key to a successful marketing campaign is to approach people in a relaxed manner that puts them at ease in a position where they can take in what your product or service has to offer and how it could benefit them.
Most marketing campaigns for brand awareness follow the rule of three. This is basically a rule that you need to see a product through 3 different forms of media to accept and recognise the brand. This may be reading a magazine article about it, watching an advert on TV and seeing a sponsored advert on social media.
Successful marketing can make a potential buyer feel a need for a product and give them a reason why that particular brand would be best rather than any other competitors without making the customer feel bombarded with information and promotional offers.
For most companies investing in a great marketing campaign can massively increase the productivity of their business and brand awareness at the same time and it very much is the case that where marketing and advertising are concerned you do get what you pay for.