For many people, marketing and advertising can make them feel on edge and suspicious if it is too aggressively undertaken. The key to a successful marketing campaign is to approach people in a relaxed manner that puts them at ease in a position where they can take in what your product or service has to offer and how it could benefit them. Most marketing campaigns for brand awareness follow the rule of three. This is basically a rule that you need to see a product through 3 different forms of media to accept and recognise the brand. This may be reading a magazine article about it, watching an advert on…

When looking at marketing for your website you may consider links. Links can have a huge impact on the rankings of your site, with sites that have many sites linking to them often ranked higher than those who don’t. Google and the other search engines state that these links should be organic and should have been built up natural, they very much frown upon paid for links. Although they frown upon paid for links, it is very hard sometimes for them to find out which links are genuine and which are paid for, so many marketing companies do use links. The links need to be from sites that are relevant…

Within a page of a website you are able to create meat data. This is data that is only seen by the search engines and is often not shown on the front page of the site for the visitors. Metadata usually consists of a title, description and list of keywords and the idea is to tell the search engine such as Google, what the page is about. Historically, metadata had a lot of weight in terms of SEO and many marketers used it to get pages ranked for certain phrases. Some SEO experts now believe that metadata has very little or no influence of rankings and therefore often ignore to…