LinkedIn can be a powerful marketing tool if used correctly. LinkedIn is a social media sites that allows professional people to join a network of similar professionals or local businesses.
Unlike other social media sites, it is predominately used by companies and individual professional people looking to expand their clientele or business contacts, you do not often find posts and updates relating to personal dramas and situations that are happening to a person.
It can be a great way to meet new people and keep in touch with what is happening in your industry or area. Many businesses gain quite a number of customers through LinkedIn networking and often by just having an active presences on their.
It is often a bit of a numbers game, build up a network of people and share your expertise and company details with them. Some companies will use LinkedIn to find another company that can a supply a service or product that they need.