When looking at marketing for your website you may consider links. Links can have a huge impact on the rankings of your site, with sites that have many sites linking to them often ranked higher than those who don’t. Google and the other search engines state that these links should be organic and should have been built up natural, they very much frown upon paid for links.
Although they frown upon paid for links, it is very hard sometimes for them to find out which links are genuine and which are paid for, so many marketing companies do use links.
The links need to be from sites that are relevant and good quality to really have any sort of impact. These links are best to be found within the text of another site rather than a link down the side which can look like a sponsored link and therefore paid for.