Many companies and businesses are now getting on board with social media marketing. Social media sites such as Facebook, Twitter and Instagram have been around for a number of years now and whereas previously they were mostly used for personal use, more and more businesses are taking advantage of them as a marketing platform.
The beauty of social media is that you can very quickly reach a large amount of people and often at little or no cost. To get your social media accounts to work correctly you will need to know how and when to use them. For example, it may be that you need to post a number of business orientated posts and a number of more fun, personal posts.
Unless you want to spend hours and hours reading blog posts and watching tutorials, you may well be better off speaking to a social media expert who will be able to manage your accounts for you or advise you of how to use them effectively.
Social media marketing can be done with no cost apart from your time, so is a great way for start up businesses to do some quality marketing without having to fork out thousands of pounds.