Where to start with online marketing

by

For those businesses that are fairly new to the world of online marketing it can be hard to know where to start. There are so many different areas that you can invest it and you can easily end up spending a small fortune with little results if you’re not careful. Many marketing companies or individuals claim to be the best and will guarantee you increased sales / enquiries but unfortunately not all will deliver.

I get inundated with emails on a daily basis from marketing companies claiming to get me number one spot on Google organic listings within a month, but the truth is no one can guarantee you this except Google.

Using a local marketing company that has a vast experience in online marketing and can show you results is always a good bet. They should be able to give you specific examples of how they have helped companies grow and what they have achieved in terms of online population.

 

Facebook – paying for advertising

by

Facebook is a fantastic marketing tool if used correctly, and if you have already got a free profile for your business you may want to explore paid for advertising. Similar to Google Adwords, you can create an ad hat clicks through to your page. You can add an image, brief description and chose specific towns and cities or select the whole of the UK. You can then set a daily budget and chose a period of time to show your ads such as 7 days, 14 days, 30 days or ongoing.

These ads will gain clicks through to your Facebook page where you can explain more about your business, link to your website and upload images / videos to show what services or products you offer. For as little as £7 per week you could get upwards of 5 clicks a day through to your page, even if one of these turns in to an enquiry it should more than pay for itself.

 

Google Adwords Marketing

by

Google Adwords is a very powerful marketing tool if used correctly. Many people think that they can set up an Adwords campaign and run it effectively, but unless you understand all the options and set them correctly then you can be wasting money, seeing little return.

One thing that Adwords does is give each of your keywords a score out of ten. This is made up of three parts, Ad Relevancy, expected click through rate and landing page experience. This score is known as the quality score and the higher it is the cheaper it will be for you to compete for that specific keyword.

If you find that your ad relevancy score is below average then you need to re-read your advert and make sure that it is as relevant as possible to the keyword you are bidding on. If you need to improve it you may wish to remove it from the current ad group and put it in one of its own where you can write a new ad that is highly relevant.

Patience’s is needed when it comes to online marketing

by

Online marketing can be difficult for many people to get their head around. Unlike many other forms of marketing where you see instant results, elements of online marketing can take some time to start to see the benefit of and it is always an ongoing process.

Some online marketing avenues do offer instant results such as Pay Per Click advertising where you can start an advert live and have people clicking through to your site within an hour where as others can take three or six months to start to get the true value.

SEO stands for Search Engine Optimisation and is the process carried out on a website to improve its visibility on the search engines such as Google. This can be one element on online marketing that takes a number of months until you start to see any change but is vital to any website wishing to perform well in the organic search engine listings.

Tracking the progress of your online marketing

by

When carrying out any online or web marketing it is vital to track the progress of the work you are doing to see if you are getting a return on your investment.

There are a vast amount of online marketing avenues that you can try, all varying in costs. You will need to review the possible marketing options and decide which ones you want to concentrate your budget on. It may be that you have a three month rolling strategy which allows you to test a number of marketing avenues over a twelve month period. From this you can then analyse which one performed the best for you and look at investing in it further. You should bear in mind that some of the marketing techniques can take longer than 3 months to start seeing the affects therefore you may have not given it long enough to have a true idea of how it is performing.