Pay per click, abbreviated as PPC, is a type of marketing that is also commonly referred to as search marketing. Under this type of advertising, a person purchases sponsored links on SERP (search engine results page), blogs, content sites or websites. It enables you to pay a certain fee so that your website is displayed on SERP whenever a user types in keywords or phrases on the search engine. You are charged only when the advert is clicked on.

Pay per click campaigns that have been well managed and optimized can be a very cost effective form of marketing for your business. This is because, unlike the more traditional types of marketing, pay per click advertising is meant to reach site visitors who already have shown interest in service or product offer by choosing and then clicking on particular advertisements. The following are some of the reasons that make PPC the best form of advertising for small businesses.

1. Ability to target specific geographical areas

In case you realise that customers from a certain geographical area like your product or service, you can use PPC to focus on that specific part. It is completely unnecessary to open shop in that part of the world in order to get results. You will only need to choose that particular region as the target and the people there will be directed to your website. Therefore, if it is your opinion that your service or product can perform better at a given locale, you just need to focus in that place. This saves you money.

2. Control over advertising cost

With PPC, you have control over the amount of money that you pay for advertising. You have control over how much to pay for any visitor who comes to your link. This way, you outdo those who are out to use same search results phrases and acquire more visitors and attention that you. You can even cut the cost further by avoiding expensive terms and sticking with the figure that you want to pay.

3. Fast results

This is perhaps the best thing about pay per click advertising. Contrary to organic SEO, you can launch PPC adverts very quickly after which they will bring targeted traffic as well as qualified leads to your site. You do not have to worry building an optimized site so as to get higher rankings. You need weeks or even more in order to come up with a site that has the capacity to give the same results as PPC. After just setting up the PPC, you are good to go and will start seeing results in a short time.

4. High-targeted traffic for your website

When you assign different advertising copies for particular keywords as well as demographics, you can increase quality of your website traffic dramatically. You can also schedule PPC adverts so that they run when the sales periods are at their peak in specific geographic areas.

5. Testing capabilities

PPC allows for testing keywords at a low risk. This enables you to gauge if it is worthwhile to launch full site optimization strategy. You can also use it for landing page testing. This allows you to redirect traffic to specific pages so as to know the pages that convert best.

A question that bothers many programmers is whether to choose PHP or .NET programming? PHP Vs .NET appears to be a battle of heavyweights. While PHP is one of the most popular programming languages on the internet with millions of fans and dedicated programmers, .NET is backed by none other than the IT giant Microsoft.

Here are few factors on the basis of which the two can be compared to find out the one that suits you the best:

PHP or .NET Programming?

1. Costs

It is anybody’s guess that PHP defeats .NET hands down when it comes to cost. This is because PHP is completely free and runs on Linux hosting, Mac or Windows besides having a number of Integrated Development Environments while .NET being a Microsoft product has certain associated costs. This is because .NET can be used only on a Windows machine and hence you need to buy Windows in order to be able use it. .NET requires Windows hosting which used to be quite expensive until a few years ago. If you are a beginner, you may not need to shell out any extra bucks but once you feel the need to upgrade, you will need something like Visual Studio which can rob you of a few hundred dollars.

2. Scalability

Both the languages have high scalability. The fact that Facebook was built in PHP and was the second most trafficked website in the world before it dethroned MySpace which was built in .NET to become the most visited website bears ample testimony to the fact that both the platforms are highly scalable provided the programmer knows how to scale the application. Both the languages stand on an equal footing as far as scalability is concerned.

3. Performance

Performance of most of the web applications depends on the interaction between the database, server and the script. Most of the applications in PHP follow Linux Operating System, MySQL database, Apache server and PHP as the scripting language; popularly known as LAMP stack. Due to the popularity of LAMP in web development applications, PHP has been extensively optimised for performance.

.NET uses MSSQL(Microsoft SQL) as database although My SQL can also be used with it. Although the difference in performance between .NET + MSSQL combination and PHP + MySQL combination is very miniscule, PHP + MySQL does have an edge.

Another performance affecting factor is the OS and the file system that is used by the server. It has been found that Linux and ext4 files have a better I/O performance compared to Windows and NTFS file system. Therefore there is a bright chance that a PHP application that is running on Linux hosting outperforms a similar .NET application on Windows host. It hence goes without saying that PHP wins the performance round.

4. Support

The fact that PHP is free makes it a popular language online. Besides, it also has an open source community of developers who keep contributing to its development. This community of developers is a great support especially for beginners.

.NET being a Microsoft property has a less vibrant community of developers and contributors. While you will find a number of developer boards run by .NET enthusiasts, PHP far outruns their number and support.

So will you go for PHP or .NET programming? Take into consideration the information above to make a wise and informed decision.

One of the most important parts of internet marketing for business is their google ranking. Google has changed a great deal over the last ten years, becoming a search engine increasingly keyed toward websites which provide a lot of information to their users. An authority website refers to this change, and is what you need to become in order to beat your competition. An authority website is basically what it sounds like, it means becoming an authority on the subjects relevant to the products you are selling. If your website is set up to sell aquariums, then you need to provide all of the relevant information for your users benefit, as well as to maintain the interest of search engines. Once you have established a great database of information regarding your subject matter, then your website has the potential to engender interest among your users, and potentially your competitors as well. Once your competitors rely upon your website for the information you offer, then you have established yourself as an authority, and set yourself a step above the rest of your competition.

It can be difficult for new websites to get found automatically in search engines and it can take some time before you rise to the top of search engines. To get some traffic in the meantime, while the search engine spiders check your data, PPC campaigns can be ideal.

Starting your first PPC campaign can be relatively easy and it can be just as simple as adding balance to your account and then going through the stages of creating targeted advertisements that can be found on search engines.

Pay per click campaigns on Google appear on the right hand side of search results and above also above the search engine results. You essentially make a bid for a keyword perhaps a product, and each time a visitor clicks on your advert you will have to pay the click amount. More and more people are opting to start their very own pay per click campaigns and it can be a great place to start attracting visitors.

If one is looking for strategies to promote their business or just thinking of ways that you can create/increase public awareness about your products or services, then social media marketing is the away to go. Social media marketing is all about driving traffic (relevant) to your business website. If done in the correct way, it can be the most effective way of creating awareness and keeping your target clients coming to your website. Social media has become a very powerful web marketing tool in today’s ever growing social world. It is not uncommon to find people of all ages and from different walks of life belonging to one social site or another. As such, social media has become a magnifying glass for even small businesses to promote themselves.
Here are some of the benefits that can be gained from social media marketing;
Cheaper option
Before the emergence of social media and internet in general, the cost of advertising was very high. Radio and TV airtime, newspaper ads and billboards advertising are very expensive compared to the cost of social media advertising. The cost of marketing on social media for a whole month may only be able to cover a seconds of a TV advert or a few minutes of a radio advert. Unlike the traditional methods, social media can accommodate more than one or two promotional materials i.e., written, audio, video and audio-visual all in one channel.
Worldwide reach
Social media allows a business to reach not just a local or national but a global audience at a reasonable cost. This is probably the biggest advantage that social media has over other conventional advertising methods. It would be very expensive to use television to reach an international audience.
Superior customer relations
Social medial allows for a channel for feedback from a business to its clients and vice versa. Through the social media, it is possible to get reactions to your products and services, run your ideas through your audience and even manage customer services in real time. Unlike television and billboard adverts, people can immediately like your products and even share with others. Only social medial gives you a direct communication channel with your target audience.
Measurable results
There are many social media marketing companies that offer these services and taking advantage of them will provide your business with a quick way of monitoring statistics compared to longer periods that are typical of traditional advertising methods. You can instantly get feedback on the kind of marketing tactics/messages that are being received favorably and those that are not.
Longer lasting presence
Traditional advertisements will only last as long as the money that being spent on them and considering how expensive they are, this means only a short period of time. With current trends in archiving and indexing that are offered by search engines, your social media adverts will be available in the decades to come.
Dependent on the location of your business, there are several companies that offer social media marketing services and most can be found online. A simple social media marketing Northampton search will provide you with a list of companies that provide the services in Northampton. Cost may vary dependent on the advertising and marketing needs of the business.