A spelling error or grammatical mistake can make a great advert the butt of the joke. It is absolutely essential that they are thoroughly checked before going to print or going ‘live’ online – whether it is by a paid professional for larger businesses, or perhaps friends and family for smaller businesses with limited budgets.
It is also important to ensure that an advert is clear. It can be tempting to cram as much information in as possible but this can often turn people away from an advert – they might feel overwhelmed and not know where to start with the information. It could also leave the target audience confused – if they do not understand the message they may be turned away from your brand or the product you are promoting.
Always check that any images used are not subject to copyright laws – there are a number of websites that offer completely free images, but images found through searches are likely not intended to be used for profit. With reverse image searches available, many businesses have found themselves caught out by solicitors and having to pay hefty fines.
Following these basic rules – whether the advert is just for social media or being printed in a national newspaper – will help towards building a successful ad campaign.