Social media can be great for targeted marketing campaigns, having your advert appear at the side screen of your targeted audience, however this can be quite costly as is a very direct form of advertising that may not suit all businesses.
For many start up companies advertising is much about brand awareness as the promotion of any particular product or service. It’s said that generally you have to see something new at least 3 times before it will actually stick in your mind so for brand recognition purposes setting up a free page for your business could be a good place to start. The page needs to be quite simple explaining who you are and what you do then once you have invited as many people as possible to ‘like’ your page add updates every few days to ensure it appears in peoples news feeds.
A great idea to promote your brand is to offer a competition to people for ‘sharing’ your page, or for leaving you a review on the social media website, this will encourage others to look at your page increasing your audience.