Social media marketing can be used for many things such as special offers, increasing brand recognition and helping to build up a client base, it’s also great for getting customer feedback and getting positive reviews about your company.

On some social media you can create a company profile where people can ‘check in’ when they visit your company and can leave feedback and reviews on your site. Reviews can be written and you can be awarded up to five stars for service. The review section also allows you as a company to respond to reviews so if there is anything negative on there it allows you to reply to try to appease the customer and show other customers that you care about putting things right when needed.

You can also request that feedback is sent directly to you via instant message for pre-approval, that way other customers can’t see that feedback unless you choose to publish it.

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