If you have a Twitter business account then you need to invest a certain amount of time to get it to work for you. Twitter is fairly straightforward to manage but you need to understand what it is all about and how it works. Many people use hashtags on Twitter. This is a way of grouping content together and can be seen as a subject. When someone then searches for that subject it will bring up Tweets that are related to it including ones that have used it in a hashtag.
Once you have set up your profile you need to add as much information as possible. You then need to start building up a community of followers. The easiest way to do this is to start to follow local businesses and groups and asking them to follow you back. You can also take part in something called Follow Friday. As an existing Twitter member to ask people to follow you.
You need to ensure that you post regular and engaging content on Twitter so that people will have a reason to start or continue following you. Some companies use Twitter as a way of promoting an existing website – adding links to their posts that refer back to their main site.