Content marketing is a very important part of online marketing. You need to have good quality, relevant material to be able to distribute in order to engage your audiences increase your brand awareness and traffic to your website.
Content marketing can be done through a number of platforms and using different mediums. Video advertising has been about for years but over the past decade it has taken a slight turn. Whereas previously videos were often lengthy and only displayed on TV or specialist channels such as YouTube, many businesses are now choosing to have them on their website. They are often only a few minutes long and very to the point. These videos don’t often just remain on the website they are uploaded to YouTube or Vimeo and shared across social media platforms. Sharing content through social media sites such as Facebook and Twitter can have a very quick positive impact on your marketing. Videos can go viral very quickly and you may be surprised just how many hits you video has.
When doing a video advertisement you need to keep it short ideally only 2 mins long maximum. It should be filmed by a professional video company and edited to only include the relevant sections that people will be interested in.