Ongoing SEO Maintenance

Most businesses treat SEO like decorating – you do it once, feel pleased with yourself, and then leave it alone for years. The problem is that by the time you realise your rankings have dropped or your competitors have overtaken you, you’ve got quite a bit of ground to make up.
Google changes how it ranks websites all the time, sometimes in ways that can affect your site without you even knowing it’s happened. Your competitors are constantly working on their own sites, adding content and improving their rankings.
It may be that you’ve already spent money on getting your site set up properly and improving your initial rankings. If that’s the case, you don’t want to waste that investment by just leaving everything alone and hoping it stays that way. SEO is competitive and if you’re standing still while everyone else is moving forward, you’re effectively going backwards.
What maintenance actually looks like depends on your business and your industry. Some companies just need a few hours a month to keep things ticking over and add the odd bit of content. Others need more intensive work because they’re in sectors where everyone’s fighting for the same phrases. We’ll work out what makes sense for you rather than trying to sell you a package that’s more than you need.
The reality is that if you want to keep ranking well on Google, someone needs to be looking after your SEO regularly. You can try and do it yourself if you’ve got the time and knowledge, but most business owners don’t. They end up meaning to do it and never quite getting round to it, and then wondering six months later why their traffic has dropped.
If you’ve had SEO work done before and you want to make sure it doesn’t just slide backwards, or if you’re looking to build your rankings steadily over time, get in touch and we can talk about what ongoing support would actually involve for your business.