A website can be a great selling platform for your business as it can help to reach people that you may not have been able to do through leaflet dropping or footfall through to your business. It can be a way to sell products or service or as a brochure to attract people to make an enquiry or visit your business. Call to actions can be a simple “Buy Now” link or a graphic containing images and text with a “Click Here” or “Find Out More” button on.
If you want to create really good call to action banners that fit in with the rest of your site and look professional then you should use a designer to create the graphic for you. The designer should be able to create a few different call to action banners that you may want to use throughout the site or on rotation. A designer will have the expertise to know what wording and graphics to use to entice people to complete the action you want them to do.
Google analytics allows you to set up goals to see how many people have clicked on to your banner and gone through to a specific page. You can then analyse this data to see which banners are working most effectively.