Many companies and businesses are now getting on board with social media marketing. Social media sites such as Facebook, Twitter and Instagram have been around for a number of years now and whereas previously they were mostly used for personal use, more and more businesses are taking advantage of them as a marketing platform.

The beauty of social media is that you can very quickly reach a large amount of people and often at little or no cost. To get your social media accounts to work correctly you will need to know how and when to use them. For example, it may be that you need to post a number of business orientated posts and a number of more fun, personal posts.

Unless you want to spend hours and hours reading blog posts and watching tutorials, you may well be better off speaking to a social media expert who will be able to manage your accounts for you or advise you of how to use them effectively.

Social media marketing can be done with no cost apart from your time, so is a great way for start up businesses to do some quality marketing without having to fork out thousands of pounds.


If you want to drive more high-quality traffic to your internet site, get more customers, and naturally more sales, you can do this simply by implementing an effective content marketing strategy.

What is Content Marketing Precisely?

Content marketing is simply the method of making and publishing nicely-crafted and helpful info which can take varied forms,e.g., content for your blogs or website, explanatory videos, and other helpful content that individuals that are searching for your product or service can find simply.

The key to running a successful content marketing strategy would be first to figure out what somebody would be looking for, creating suitable content that addresses those desires and questions and advertising it, using search optimisation strategies so the searcher can easily find your content. Read More →

The online marketing industry is certainly a good one to get into as it is constantly growing year upon year. With technology advancing, and many people now using the internet more and more on a number of devices, it seems logical for companies to market in this way.

There is a huge scope of jobs available within the online marketing industry so even if you do not have experience working with the online marketing sector previously, you may find that skills and experience from a previous job may be useful to you.

If you feel that you are good at managing but do not have a clue about the technical side of marketing, then you may be able to be an office manager or team leader, where you are responsible for ensuring that all programmers /designers etc have the information they need to continue to design and create the website for the client.

The wages for jobs within the online marketing industry are also quite good and there is often many opportunities to move up through the ladders over a relatively short period of time.



For many people, marketing and advertising can make them feel on edge and suspicious if it is too aggressively undertaken. The key to a successful marketing campaign is to approach people in a relaxed manner that puts them at ease in a position where they can take in what your product or service has to offer and how it could benefit them.

Most marketing campaigns for brand awareness follow the rule of three. This is basically a rule that you need to see a product through 3 different forms of media to accept and recognise the brand. This may be reading a magazine article about it, watching an advert on TV and seeing a sponsored advert on social media.

Successful marketing can make a potential buyer feel a need for a product and give them a reason why that particular brand would be best rather than any other competitors without making the customer feel bombarded with information and promotional offers.

For most companies investing in a great marketing campaign can massively increase the productivity of their business and brand awareness at the same time and it very much is the case that where marketing and advertising are concerned you do get what you pay for.

Many companies believe that social media marketing is not for them and that they do not need to advertise their business in this way. Not having a presence on the social media sites can mean that you miss out on business and opportunities of work.

Much of the advertising that is done on social media sites such as Facebook and Twitter is free, so it seems silly to not include this in your strategy as even if you only get one or two enquiries a month from it, it may have cost you nothing and so is still worthwhile. Many businesses steer clear of social media marketing as it is unknown to them (especially if they do not use it in their personal life). If you really do not feel confident in using social media sites or if you want to get some expert advice, then why not turn to a social media marketing company to assist you. Often they offer a range of packages to suit your business and budget and will either manage it for you or help you to manage your accounts effectively.