A marketing strategy is vital to any business that wants to succeed. Often marketing can overlap in to more than one area and for this reason alone, it is vital that your business has a marketing strategy. If you do not coordinate your marketing strategy then you may find that you end up spending money on the same aspect twice or missing out on a huge part of marketing that could bring in a lot of business.
A marketing strategy looks at all of the areas of your selling activities and helps each one support the next, making sure all of your departments are aware of what each is doing. You can of course create your own marketing strategy, but I would strongly recommend working with a marketing company. They will be able to advise you where’s best to invest your money and how to get the greatest return. If you are working with multiple marketing agencies then you need to make sure that they also speak to each other or that you update them as to what is being done so there is no cross over and so they can check it fits in with what they plan on doing too.