If you are undergoing a review of your website and the keywords you are targeting then you need to think carefully about how relevant your keywords are and if they are going to generate enough traffic. Some people go only for generic phrases which attract a lot of visitors but also take a lot to get ranked for. If your site is relatively new or a small website you may struggle to rank above some of your competitors for generic phrases. You may wish to target more specific phrases such as long tail phrases or ones that are less searched for as these are easier to rank for and will get you high quality traffic. If for example you offer bespoke bedroom furniture then rather than just targeting bedroom furniture you may wish to target bespoke bedroom furniture or bespoke bedroom designers. You may also want to target specific locations rather than the whole of the UK. This is especially important when using paid for Ads such as Google Adwords or Facebook Ads as you only want your ad shown to people that live in areas you can offer your products or services to.
If you have a press release or an article that you want to distribute you need to know how to go about it to get more traffic to your site. Social media is a great way to share interesting content and linking it back to your site will drive more visitors to your web page. You can post the articles on your own social media sites and then ask others to share it or you may be able to create a post on groups that you are part of. Always check the rules of the groups to check that this is allowed. When sharing content on Twitter, be sure to use the hashtags and keywords so that it can be picked up. Guest post blogging is another way to get your content out there. Blog owners know how hard it is to add fresh relevant content to their sites, so many of them will let you post your article on there with a link back to your site. The trick is to find a blog website that is in your niche and contact the owner to ask about guest blogging. You may be able to do it as a one-off or agree to do a post every week or every month.
Content marketing is a very important part of online marketing. You need to have good quality, relevant material to be able to distribute in order to engage your audiences increase your brand awareness and traffic to your website.
Content marketing can be done through a number of platforms and using different mediums. Video advertising has been about for years but over the past decade it has taken a slight turn. Whereas previously videos were often lengthy and only displayed on TV or specialist channels such as YouTube, many businesses are now choosing to have them on their website. They are often only a few minutes long and very to the point. These videos don’t often just remain on the website they are uploaded to YouTube or Vimeo and shared across social media platforms. Sharing content through social media sites such as Facebook and Twitter can have a very quick positive impact on your marketing. Videos can go viral very quickly and you may be surprised just how many hits you video has.
When doing a video advertisement you need to keep it short ideally only 2 mins long maximum. It should be filmed by a professional video company and edited to only include the relevant sections that people will be interested in.
If you are entrusting your marketing to a third party, you will need a way of checking if they are doing a good job and if the money you are investing is being spent well.
Most good marketing companies will give you this information without having to ask for it. So for example they may produce a monthly report which shows the traffic to your site and the position of some of your top keywords on the search engines such as Google or Yahoo. This will allow you to track progress and see areas which are improving and areas which are falling behind. Even though they are doing your marketing for you, you still need to have an input in to it and be sure that they are focusing on things you want them to. I
If for example, you have a new product due to be launched then you need to let them know about this with plenty of notice so they can consider how they are going to tackle it. If you are only willing to invest a small amount of money in to your marketing then you cannot expect amazingly quick results. The more you invest the more you will get out, if done in the correct way.
If you have a Twitter business account then you need to invest a certain amount of time to get it to work for you. Twitter is fairly straightforward to manage but you need to understand what it is all about and how it works. Many people use hashtags on Twitter. This is a way of grouping content together and can be seen as a subject. When someone then searches for that subject it will bring up Tweets that are related to it including ones that have used it in a hashtag.
Once you have set up your profile you need to add as much information as possible. You then need to start building up a community of followers. The easiest way to do this is to start to follow local businesses and groups and asking them to follow you back. You can also take part in something called Follow Friday. As an existing Twitter member to ask people to follow you.
You need to ensure that you post regular and engaging content on Twitter so that people will have a reason to start or continue following you. Some companies use Twitter as a way of promoting an existing website – adding links to their posts that refer back to their main site.