Online marketing can be extremely useful when trying to attract more visitors to your website. There are a number of ways in which you can market online such as through paid for ads, search engine optimisation which can improve your organic listings and social media marketing.

When reviewing your marketing you need to check the keywords in which you are targeting or want to target. All too often businesses focus on keywords that are not actually searched for that much and therefore missing out on a large number of potential customers.

Review your Google statistics through analytics and webmaster tools to see which phrases people are searching for. Unfortunately Google now only show a limited number of people’s search phrases due to data protection but you can often work a few of them out by looking at the most popular landing pages.

Find a handful of keywords and check where you rank on the most popular search engines such a Google and Bing. Then come up with a strategy to improve your rankings for these terms. It may be that you create a page on your site to theme around a specific keyword or that you start to do paid for ads for those.

Search engine rankings can have a massive effect on how well your website does and the sale and/or enquiries you get through it. The main search engine used today is Google with others such as Bing and Yahoo coming in a little way behind. Each search engine will have a different set of criteria that it uses in order to determine the rank of a website but all of them are very similar and if you do well on Google you tend to do well on the others too.

You need to keep an eye on your website rankings as this can show you if there is an issue with the site you need to sort out or if a change you have recently made has had a positive or negative impact on your search engine results.  You can check rankings manually or you can use software that will check them for you. Be wary when usingthird-partyy software and be sure to double check a few of the results yourself to ensure that they are accurate as often they will be misleading. Many of the companies that offer this software are based in the USA so you need to ensure that the results you are been given are for the UK search engines.

 

Many businesses use social media as part of their ongoing online marketing strategy. Social media can work really well for businesses that put the time and effort into their profiles, adding as much information as possible, posting the correct number of posts about the right subjects and interacting with their online community.

Infographics often work really well on social media sites as people often haven’t got the time to read paragraphs and paragraphs of content and want information quickly in an interesting way. They are a great way to compile information and present it in an easy, visually digest-able format to your audience and they are also a great way to tell a story about a brand’s journey and present industry facts. You can put a lot of useful information that adds value to your network in one post by using an infographic.

If you are not a designer then it is advisable to use a graphic designer to create the infographics for you. If you need to keep the costs down then you could use one of the many free websites that let you create a graphic. These completed infographics may have reference to the company that you used to make them.

 

If you have a website that is already established and gaining traffic then you may look to expanding in to other geographical locations. It can be hard to get one website to rank well for a number of different locations and it is often unnecessary to have a new website just for a new area. If you are wanting to target a new area then you should look to creating new pages that are highly relevant to that location. You may want to create a mini site of three or four pages for example within your current site with services or products that you offer in that area, if different. Testimonials and reviews and possible contact detail if different from the one on the main site.

Building up links and possibly even creating pay per click campaigns that point to the new pages will all help drive traffic quickly to your site and start bringing in the sales or enquiries/

Be sure to track your rankings for that area before you start creating new pages and then a few weeks after and a few months after that so you can see if they are being found and having a positive effect on the traffic to your site.

If you have another physical location don’t forget to set it up on social media sites and also on maps such as Google Maps to give yourself another listing.

 

A spelling error or grammatical mistake can make a great advert the butt of the joke. It is absolutely essential that they are thoroughly checked before going to print or going ‘live’ online – whether it is by a paid professional for larger businesses, or perhaps friends and family for smaller businesses with limited budgets.

It is also important to ensure that an advert is clear. It can be tempting to cram as much information in as possible but this can often turn people away from an advert – they might feel overwhelmed and not know where to start with the information. It could also leave the target audience confused – if they do not understand the message they may be turned away from your brand or the product you are promoting.

Always check that any images used are not subject to copyright laws – there are a number of websites that offer completely free images, but images found through searches are likely not intended to be used for profit. With reverse image searches available, many businesses have found themselves caught out by solicitors and having to pay hefty fines.

Following these basic rules – whether the advert is just for social media or being printed in a national newspaper – will help towards building a successful ad campaign.