If you have a website that sells products online then it is vital that you ensure that the software you use or any applications are always up to date. As a responsible website owner you need to try and keep your customers security in the forefront of your mind. Updates are often created to add in security features to programs and therefore if an update is not done in a timely manner, you may be opening your business up to a cyber-attack. If your website has a content management system, this will also need to be updated. If the content management system is a bespoke one, then it will be up to the team who developed it to keep the code updated and ensure that all the latest security features have been installed on it. Off the shelf CMS systems often notify you when you log in that an update is available and it is then up to you to install it. Make sure that prior to carrying out any updates you ensure that all your data is backed up, in case something goes wrong and you need to reinstall it.


Mobile marketing is becoming increasingly popular due to the huge number of us who use our mobile devices for searching and buying products and services off the internet.  The week before Christmas is expected to see a massive increase in online searches compared to the previous period and over 60% of these searches are done on mobiles. Christmas 2016 saw a whopping 21 billion spent through online sales.

There are many ways in which to target mobile customers in terms of marketing. Some companies use a SMS text service allowing them to connect directly with each individual. Other companies use an app to engage users and then send them updates regarding their company via the app. If for example a company has an upcoming sale, they may send out a notification that pings up on your phone telling you about it or (if you have allowed permission) actually add the event in to your calendar.

App production and ongoing marketing can really help a business and once the initial developments costs have been paid, the running costs are not usually that much.

A marketing strategy is vital to any business that wants to succeed. Often marketing can overlap in to more than one area and for this reason alone, it is vital that your business has a marketing strategy. If you do not coordinate your marketing strategy then you may find that you end up spending money on the same aspect twice or missing out on a huge part of marketing that could bring in a lot of business.

A marketing strategy looks at all of the areas of your selling activities and helps each one support the next, making sure all of your departments are aware of what each is doing. You can of course create your own marketing strategy, but I would strongly recommend working with a marketing company. They will be able to advise you where’s best to invest your money and how to get the greatest return. If you are working with multiple marketing agencies then you need to make sure that they also speak to each other or that you update them as to what is being done so there is no cross over and so they can check it fits in with what they plan on doing too.



As a business owner you need to have a certain level of trust in your web developer and web designer. With web development you may have to invest money and not actually see any physical changes immediately, especially in marketing. You may have to invest heavily upfront to start to reap the rewards later on but this requires trust and knowledge that your web marketing team know what they are doing. Never just let a marketing company run away with your budget without explaining how it is going to be spent. Ideally try and ask them to give you some sort of idea as to what you can expect in return and how long it will take, at least this way it will give you something to be able to monitor against.

. Search Engine Optimisation, unlike some other avenues of online marketing can take a number of months for you to start seeing the benefits. You may need to invest time and money, trusting that in a few months you will start to see why. You can ask your marketing company to set up an analytics package on your website, if you do not already have one, such as Google analytics to allow you to monitor the traffic to the site.

If you in any doubt as to what is being suggested to you, don’t be afraid to find out more and you could even do a bit of your own research.



Many business owners may of heard the term content marketing but are not really sure exactly what it means or in fact how or what they need to do. Content has always been important in terms of marketing but recently teams and roles are being created within companies to tackle this subject. As a result of this, content is becoming more tactical and is being thought about in more detail.

When writing content, try not to just think about your customers but also about your visitors. You may be speaking to people that have never visited your site before or are at the very early stages of the buying process so it is important not to get too carried away with technical jargon or limiting choices at this early stage.

Just from one written article you can create a whole host of other types of content that you will be able to post or display elsewhere. It may be that from the one original article you can actually create videos, webinars, Tweets and diagrams. These allow you to get the most out of one piece of writing and different media’s will attract different types of visitors allowing you a greater reach.