If you can have a link to your site put on another website this may not only help with direct traffic from people clicking on the link but can also look good in the eyes of some of the search engines as it shows that other websites think the information on your site is important. Web marketing of this type should be analysed before you agree to pay for links on sites. If the site is very relevant, for example you may be offering hotel accommodation on a theme park website, then the chances are you will get people clicking through which in turn could convert to enquiries.
A good option to discuss with potential link partners is a trial period of say 3 months. You may agree a free trial or a special discounted price for this period to track how affective it is before you tie in to any long term commitment. Ensure you have adequate tracking software installed on your website to check the results and amount of visitors etc you have acquired from this link, do not just rely on the information provided by the link partner.

Pay per click, abbreviated as PPC, is a type of marketing that is also commonly referred to as search marketing. Under this type of advertising, a person purchases sponsored links on SERP (search engine results page), blogs, content sites or websites. It enables you to pay a certain fee so that your website is displayed on SERP whenever a user types in keywords or phrases on the search engine. You are charged only when the advert is clicked on.

Pay per click campaigns that have been well managed and optimized can be a very cost effective form of marketing for your business. This is because, unlike the more traditional types of marketing, pay per click advertising is meant to reach site visitors who already have shown interest in service or product offer by choosing and then clicking on particular advertisements. The following are some of the reasons that make PPC the best form of advertising for small businesses.

1. Ability to target specific geographical areas

In case you realise that customers from a certain geographical area like your product or service, you can use PPC to focus on that specific part. It is completely unnecessary to open shop in that part of the world in order to get results. You will only need to choose that particular region as the target and the people there will be directed to your website. Therefore, if it is your opinion that your service or product can perform better at a given locale, you just need to focus in that place. This saves you money.

2. Control over advertising cost

With PPC, you have control over the amount of money that you pay for advertising. You have control over how much to pay for any visitor who comes to your link. This way, you outdo those who are out to use same search results phrases and acquire more visitors and attention that you. You can even cut the cost further by avoiding expensive terms and sticking with the figure that you want to pay.

3. Fast results

This is perhaps the best thing about pay per click advertising. Contrary to organic SEO, you can launch PPC adverts very quickly after which they will bring targeted traffic as well as qualified leads to your site. You do not have to worry building an optimized site so as to get higher rankings. You need weeks or even more in order to come up with a site that has the capacity to give the same results as PPC. After just setting up the PPC, you are good to go and will start seeing results in a short time.

4. High-targeted traffic for your website

When you assign different advertising copies for particular keywords as well as demographics, you can increase quality of your website traffic dramatically. You can also schedule PPC adverts so that they run when the sales periods are at their peak in specific geographic areas.

5. Testing capabilities

PPC allows for testing keywords at a low risk. This enables you to gauge if it is worthwhile to launch full site optimization strategy. You can also use it for landing page testing. This allows you to redirect traffic to specific pages so as to know the pages that convert best.

A question that bothers many programmers is whether to choose PHP or .NET programming? PHP Vs .NET appears to be a battle of heavyweights. While PHP is one of the most popular programming languages on the internet with millions of fans and dedicated programmers, .NET is backed by none other than the IT giant Microsoft.

Here are few factors on the basis of which the two can be compared to find out the one that suits you the best:

PHP or .NET Programming?

1. Costs

It is anybody’s guess that PHP defeats .NET hands down when it comes to cost. This is because PHP is completely free and runs on Linux hosting, Mac or Windows besides having a number of Integrated Development Environments while .NET being a Microsoft product has certain associated costs. This is because .NET can be used only on a Windows machine and hence you need to buy Windows in order to be able use it. .NET requires Windows hosting which used to be quite expensive until a few years ago. If you are a beginner, you may not need to shell out any extra bucks but once you feel the need to upgrade, you will need something like Visual Studio which can rob you of a few hundred dollars.

2. Scalability

Both the languages have high scalability. The fact that Facebook was built in PHP and was the second most trafficked website in the world before it dethroned MySpace which was built in .NET to become the most visited website bears ample testimony to the fact that both the platforms are highly scalable provided the programmer knows how to scale the application. Both the languages stand on an equal footing as far as scalability is concerned.

3. Performance

Performance of most of the web applications depends on the interaction between the database, server and the script. Most of the applications in PHP follow Linux Operating System, MySQL database, Apache server and PHP as the scripting language; popularly known as LAMP stack. Due to the popularity of LAMP in web development applications, PHP has been extensively optimised for performance.

.NET uses MSSQL(Microsoft SQL) as database although My SQL can also be used with it. Although the difference in performance between .NET + MSSQL combination and PHP + MySQL combination is very miniscule, PHP + MySQL does have an edge.

Another performance affecting factor is the OS and the file system that is used by the server. It has been found that Linux and ext4 files have a better I/O performance compared to Windows and NTFS file system. Therefore there is a bright chance that a PHP application that is running on Linux hosting outperforms a similar .NET application on Windows host. It hence goes without saying that PHP wins the performance round.

4. Support

The fact that PHP is free makes it a popular language online. Besides, it also has an open source community of developers who keep contributing to its development. This community of developers is a great support especially for beginners.

.NET being a Microsoft property has a less vibrant community of developers and contributors. While you will find a number of developer boards run by .NET enthusiasts, PHP far outruns their number and support.

So will you go for PHP or .NET programming? Take into consideration the information above to make a wise and informed decision.

One of the most important parts of internet marketing for business is their google ranking. Google has changed a great deal over the last ten years, becoming a search engine increasingly keyed toward websites which provide a lot of information to their users. An authority website refers to this change, and is what you need to become in order to beat your competition. An authority website is basically what it sounds like, it means becoming an authority on the subjects relevant to the products you are selling. If your website is set up to sell aquariums, then you need to provide all of the relevant information for your users benefit, as well as to maintain the interest of search engines. Once you have established a great database of information regarding your subject matter, then your website has the potential to engender interest among your users, and potentially your competitors as well. Once your competitors rely upon your website for the information you offer, then you have established yourself as an authority, and set yourself a step above the rest of your competition.

It can be difficult for new websites to get found automatically in search engines and it can take some time before you rise to the top of search engines. To get some traffic in the meantime, while the search engine spiders check your data, PPC campaigns can be ideal.

Starting your first PPC campaign can be relatively easy and it can be just as simple as adding balance to your account and then going through the stages of creating targeted advertisements that can be found on search engines.

Pay per click campaigns on Google appear on the right hand side of search results and above also above the search engine results. You essentially make a bid for a keyword perhaps a product, and each time a visitor clicks on your advert you will have to pay the click amount. More and more people are opting to start their very own pay per click campaigns and it can be a great place to start attracting visitors.