Facebook is one of the largest social media websites out there with over 1.23 billion users now registered. It is one of the fastest growing companies in the world and can be a great place to advertise your business. Facebook offer a Pay per Click advertising section similar to that of Google or Yahoo. The added bonus of Facebook is that you can chose which audience will see your ad by setting up specific parameters. For example, if you had a wedding dress business, you may create an advert and send it out to all females that have a status of engaged, as they are your most likely customers. Facebook users often wondered why the ads that were shown seemed particularly relevant to them, it is not coincidence, Facebook use the data that they are given carefully show ads to selected groups. Having this type of control allows a business owner to carefully choose where they spend their money and can closely monitor the return on investment they receive.

Setting up a pay per click campaign can be relatively easy, but creating a great one requires a lot of skill and experience. One of the main things you need to do is research. You need to find out what people type in to visitor your site and if those are the type of people that buy from you.

You will need to analyse the traffic to your site in some depth to understand this and it is advised that you employ a specialist web marketing company to assist you with this as they often have software that can find out this information quickly. Once you have a list of keywords you then need to decide which ones you are going to target depending on how much budget you have available.

One of the most important tasks that you need to do once you campaign is up and running is to check back in to the statistics of the campaign to see what sort of results you are getting as you may need to do some further optimisation on it to get it performing well.

Social Media Advertising campaigns continue to deliver shocking results on the subject of post-marketing analysis. Its not that the results are bad, its that there is NO result at all.

Yes, corporate executives, market analysts and management grads who just love to scrutinize almost every financial aspect of the business, seem to be either unaware or deem it unworthy to conduct a detailed analysis of their social media campaigns, thereby either bleeding funds where its not required or failing to capture a new market which can very well prove to be their primary source of income.
Now the first question which one might, not surprisingly, ask is – “Is it even possible to do the tracking and ROI analysis of social media marketing? Are there any available tools to give us any meaningful data?”. The answer to both is a resounding YES. In fact compared to analysing offline campaigns, online campaigns are far more easier to track if you are creative enough. Basic examples include analysing the behaviours of page visitors, and handing out a small data-centric questionnaire to customers.

All this being computerized and automated saves you a lot of time and money. There is a catch though, you have to take some effort and resources to get it working properly. But considering that corporates are more than happy to pay huge sums and download largely inaccurate white papers on ‘Facebook’ and other social communities, it is reasonable to present these alternatives.
One of the most ingenious and cost effective methods to do the tracking and ROI of social media initiatives is to reward customers for taking their time to participate in the campaign. These rewards can include discount coupons, exclusive deals, and quickly updated information on the products for sale. Not only this tactic will make social media tacking and ROI analysis easy, but it can also help setting up the internet as a sizeable market for the products. It is important to note that these “Rewards” should unlock only on a traceable user action, else the results would be inaccurate.
In case of B2B marketing, companies can, if not must, rely on social CRM software, which can uniquely identify the visitors, track their response and give hard facts about the enterprise’s social media initiative. There are many of these enterprise software which allow market analysts to understand online trends, thereby helping them divert the majority of resources onto a community which is most responsive and generates most leads.

One important aspect that every analyst must understand is that SMM should not be used like TV adverts or Billboards. Social media marketing is at its best in retention of customers and using them to generate new ones. Think of it this way – in Facebook, most, if not all, replies for your posts come from your friends and subscribers rather than strangers. So if you are looking to introduce a completely unknown product to a completely new audience who probably have no experience with your business, then the results may not be the great.
Implementing SMM for boosting your business’ growth and reach is a great idea, however it is becoming increasingly important to do the tracking and ROI analysis as the social media continues to evolve as a great market.


There are several SEO agencies in Wellingborough and choosing the best is important in ensuring that your entire website gets more visibility in search engines. Search engines are one of the best platforms for businesses to sell their products and services as well as promote their brand online. It is important to point out that search engine optimisation is one of the most important factors to consider for you to run any online business today. Some people prefer hiring the services of an in-house professional to ensure that all their recommendations are met. However, others prefer using search engine optimisation agencies and they immensely benefit from service level agreements, broad knowledge base and use of updated techniques. The following are reasons why you should hire the services of SEO agencies in Wellingborough.

Professional quality work 

Since search engine optimisation is part of the work done by these agencies, you can expect a systematized discharge of their work. Most search engine optimisation agencies understand what is expected of them as far as optimisation is concerned and as a result they already have systems in place to ensure that all their client’s needs are met. By hiring the services of an search engine optimisation agency you will benefit from regular updates and reports on the progress they have made on your project. On top of that, the people working on your online project are professionals and competent enough to deliver quality work. They are experienced in the field of search engine optimisation. Therefore you will sit and wait knowing that your project is being handled by professionals.

Saves you time and money 

A good search engine optimisation agency understands the nature and complexities of search engine algorithms. This knowledge enables them to strategise effectively in order to increase your website’s search engine rankings. Hiring an inexperienced individual to do it or doing it yourself will require considerable amount of time and in most cases either of you may fail in the process. But when you seek the services of professional agencies, you will save time and money by getting the services you need. You can concentrate on other business issues and leave the concerns of marketing, rankings and optimisation to be handled by the search engine optimisation agency.

Comprehensive monitoring and optimisation solutions 

The difference between a search engine optimisation agency and a search engine optimisation professional is that an agency keeps track of your project by comprehensively monitoring its progress and including other optimisation solutions. They not only help in making your website visible in search engines but they do all they can to keep it there. A search engine optimisation professional will only make your website visible or be ranked top in search engines but after a few days or hours it will no longer appear. Search engine optimisation agencies use effective strategies that not only deliver results but ensure that your website is ranked highly by search engines for long.

Benefit from other SEO services

By hiring the services of search engine optimisation agencies in Wellingborough, you will benefit from other SEO services for example social media optimization, geo targeted services, conversion optimisation, and search engine optimized website development as well as other customized search engine optimisation solutions.


If you can have a link to your site put on another website this may not only help with direct traffic from people clicking on the link but can also look good in the eyes of some of the search engines as it shows that other websites think the information on your site is important. Web marketing of this type should be analysed before you agree to pay for links on sites. If the site is very relevant, for example you may be offering hotel accommodation on a theme park website, then the chances are you will get people clicking through which in turn could convert to enquiries.
A good option to discuss with potential link partners is a trial period of say 3 months. You may agree a free trial or a special discounted price for this period to track how affective it is before you tie in to any long term commitment. Ensure you have adequate tracking software installed on your website to check the results and amount of visitors etc you have acquired from this link, do not just rely on the information provided by the link partner.