Online marketing can be difficult for many people to get their head around. Unlike many other forms of marketing where you see instant results, elements of online marketing can take some time to start to see the benefit of and it is always an ongoing process.
Some online marketing avenues do offer instant results such as Pay Per Click advertising where you can start an advert live and have people clicking through to your site within an hour where as others can take three or six months to start to get the true value.
SEO stands for Search Engine Optimisation and is the process carried out on a website to improve its visibility on the search engines such as Google. This can be one element on online marketing that takes a number of months until you start to see any change but is vital to any website wishing to perform well in the organic search engine listings.