Online marketing can be difficult for many people to get their head around. Unlike many other forms of marketing where you see instant results, elements of online marketing can take some time to start to see the benefit of and it is always an ongoing process.

Some online marketing avenues do offer instant results such as Pay Per Click advertising where you can start an advert live and have people clicking through to your site within an hour where as others can take three or six months to start to get the true value.

SEO stands for Search Engine Optimisation and is the process carried out on a website to improve its visibility on the search engines such as Google. This can be one element on online marketing that takes a number of months until you start to see any change but is vital to any website wishing to perform well in the organic search engine listings.

Social media marketing can be used for many things such as special offers, increasing brand recognition and helping to build up a client base, it’s also great for getting customer feedback and getting positive reviews about your company.

On some social media you can create a company profile where people can ‘check in’ when they visit your company and can leave feedback and reviews on your site. Reviews can be written and you can be awarded up to five stars for service. The review section also allows you as a company to respond to reviews so if there is anything negative on there it allows you to reply to try to appease the customer and show other customers that you care about putting things right when needed.

You can also request that feedback is sent directly to you via instant message for pre-approval, that way other customers can’t see that feedback unless you choose to publish it.

When carrying out any online or web marketing it is vital to track the progress of the work you are doing to see if you are getting a return on your investment.

There are a vast amount of online marketing avenues that you can try, all varying in costs. You will need to review the possible marketing options and decide which ones you want to concentrate your budget on. It may be that you have a three month rolling strategy which allows you to test a number of marketing avenues over a twelve month period. From this you can then analyse which one performed the best for you and look at investing in it further. You should bear in mind that some of the marketing techniques can take longer than 3 months to start seeing the affects therefore you may have not given it long enough to have a true idea of how it is performing.

Consumers all around the world now look to the internet as a means of decision-making when it comes to their purchases. Simply due to this reason, internet marketing in Northampton is more vital than it has ever been. Studies can back it up, when people are researching products and price information not only do they turn to the internet but through various means such as mobile and social networking prior to making their final purchase.

Through customized communication which is greatly economic and consistent, you have an excellent ability to develop relationships through properly executed internet marketing. This fact alone is a reminder of what a vast contrast it has been since the days of mass marketing, which is a method that is almost defunct. The rest of the article will fill you in on the key benefits of internet marketing. Read More →

Marketing a business is vital for most companies and often is one of the largest proportions on a businesses marketing budget. It can be a bit of a minefield knowing which avenues of online / internet marketing you should concentrate on and a marketing agency will be able to guide you through this.

On-site optimisation – In order to get your site ranked well on the search engines such as Google, Bing and Yahoo, you need to have quality on-site optimisation. Examples of this would be highly relevant content, inter linking pages and meta data. Also the way the code for the site is written and the page loading speed are vital to achieving great on page optimisation.

Off page optimisation – You also need to concentrate some of your resources on improving you off page optimisation such as link building, social media marketing and article / directory entries.