Social Media Advertising campaigns continue to deliver shocking results on the subject of post-marketing analysis. Its not that the results are bad, its that there is NO result at all.

Yes, corporate executives, market analysts and management grads who just love to scrutinize almost every financial aspect of the business, seem to be either unaware or deem it unworthy to conduct a detailed analysis of their social media campaigns, thereby either bleeding funds where its not required or failing to capture a new market which can very well prove to be their primary source of income.
Now the first question which one might, not surprisingly, ask is – “Is it even possible to do the tracking and ROI analysis of social media marketing? Are there any available tools to give us any meaningful data?”. The answer to both is a resounding YES. In fact compared to analysing offline campaigns, online campaigns are far more easier to track if you are creative enough. Basic examples include analysing the behaviours of page visitors, and handing out a small data-centric questionnaire to customers.

All this being computerized and automated saves you a lot of time and money. There is a catch though, you have to take some effort and resources to get it working properly. But considering that corporates are more than happy to pay huge sums and download largely inaccurate white papers on ‘Facebook’ and other social communities, it is reasonable to present these alternatives.
One of the most ingenious and cost effective methods to do the tracking and ROI of social media initiatives is to reward customers for taking their time to participate in the campaign. These rewards can include discount coupons, exclusive deals, and quickly updated information on the products for sale. Not only this tactic will make social media tacking and ROI analysis easy, but it can also help setting up the internet as a sizeable market for the products. It is important to note that these “Rewards” should unlock only on a traceable user action, else the results would be inaccurate.
In case of B2B marketing, companies can, if not must, rely on social CRM software, which can uniquely identify the visitors, track their response and give hard facts about the enterprise’s social media initiative. There are many of these enterprise software which allow market analysts to understand online trends, thereby helping them divert the majority of resources onto a community which is most responsive and generates most leads.

One important aspect that every analyst must understand is that SMM should not be used like TV adverts or Billboards. Social media marketing is at its best in retention of customers and using them to generate new ones. Think of it this way – in Facebook, most, if not all, replies for your posts come from your friends and subscribers rather than strangers. So if you are looking to introduce a completely unknown product to a completely new audience who probably have no experience with your business, then the results may not be the great.
Implementing SMM for boosting your business’ growth and reach is a great idea, however it is becoming increasingly important to do the tracking and ROI analysis as the social media continues to evolve as a great market.

 

There are several SEO agencies in Wellingborough and choosing the best is important in ensuring that your entire website gets more visibility in search engines. Search engines are one of the best platforms for businesses to sell their products and services as well as promote their brand online. It is important to point out that search engine optimisation is one of the most important factors to consider for you to run any online business today. Some people prefer hiring the services of an in-house professional to ensure that all their recommendations are met. However, others prefer using search engine optimisation agencies and they immensely benefit from service level agreements, broad knowledge base and use of updated techniques. The following are reasons why you should hire the services of SEO agencies in Wellingborough.

Professional quality work 

Since search engine optimisation is part of the work done by these agencies, you can expect a systematized discharge of their work. Most search engine optimisation agencies understand what is expected of them as far as optimisation is concerned and as a result they already have systems in place to ensure that all their client’s needs are met. By hiring the services of an search engine optimisation agency you will benefit from regular updates and reports on the progress they have made on your project. On top of that, the people working on your online project are professionals and competent enough to deliver quality work. They are experienced in the field of search engine optimisation. Therefore you will sit and wait knowing that your project is being handled by professionals.

Saves you time and money 

A good search engine optimisation agency understands the nature and complexities of search engine algorithms. This knowledge enables them to strategise effectively in order to increase your website’s search engine rankings. Hiring an inexperienced individual to do it or doing it yourself will require considerable amount of time and in most cases either of you may fail in the process. But when you seek the services of professional agencies, you will save time and money by getting the services you need. You can concentrate on other business issues and leave the concerns of marketing, rankings and optimisation to be handled by the search engine optimisation agency.

Comprehensive monitoring and optimisation solutions 

The difference between a search engine optimisation agency and a search engine optimisation professional is that an agency keeps track of your project by comprehensively monitoring its progress and including other optimisation solutions. They not only help in making your website visible in search engines but they do all they can to keep it there. A search engine optimisation professional will only make your website visible or be ranked top in search engines but after a few days or hours it will no longer appear. Search engine optimisation agencies use effective strategies that not only deliver results but ensure that your website is ranked highly by search engines for long.

Benefit from other SEO services

By hiring the services of search engine optimisation agencies in Wellingborough, you will benefit from other SEO services for example social media optimization, geo targeted services, conversion optimisation, and search engine optimized website development as well as other customized search engine optimisation solutions.

 

If you can have a link to your site put on another website this may not only help with direct traffic from people clicking on the link but can also look good in the eyes of some of the search engines as it shows that other websites think the information on your site is important. Web marketing of this type should be analysed before you agree to pay for links on sites. If the site is very relevant, for example you may be offering hotel accommodation on a theme park website, then the chances are you will get people clicking through which in turn could convert to enquiries.
A good option to discuss with potential link partners is a trial period of say 3 months. You may agree a free trial or a special discounted price for this period to track how affective it is before you tie in to any long term commitment. Ensure you have adequate tracking software installed on your website to check the results and amount of visitors etc you have acquired from this link, do not just rely on the information provided by the link partner.

Pay per click, abbreviated as PPC, is a type of marketing that is also commonly referred to as search marketing. Under this type of advertising, a person purchases sponsored links on SERP (search engine results page), blogs, content sites or websites. It enables you to pay a certain fee so that your website is displayed on SERP whenever a user types in keywords or phrases on the search engine. You are charged only when the advert is clicked on.

Pay per click campaigns that have been well managed and optimized can be a very cost effective form of marketing for your business. This is because, unlike the more traditional types of marketing, pay per click advertising is meant to reach site visitors who already have shown interest in service or product offer by choosing and then clicking on particular advertisements. The following are some of the reasons that make PPC the best form of advertising for small businesses.

1. Ability to target specific geographical areas

In case you realise that customers from a certain geographical area like your product or service, you can use PPC to focus on that specific part. It is completely unnecessary to open shop in that part of the world in order to get results. You will only need to choose that particular region as the target and the people there will be directed to your website. Therefore, if it is your opinion that your service or product can perform better at a given locale, you just need to focus in that place. This saves you money.

2. Control over advertising cost

With PPC, you have control over the amount of money that you pay for advertising. You have control over how much to pay for any visitor who comes to your link. This way, you outdo those who are out to use same search results phrases and acquire more visitors and attention that you. You can even cut the cost further by avoiding expensive terms and sticking with the figure that you want to pay.

3. Fast results

This is perhaps the best thing about pay per click advertising. Contrary to organic SEO, you can launch PPC adverts very quickly after which they will bring targeted traffic as well as qualified leads to your site. You do not have to worry building an optimized site so as to get higher rankings. You need weeks or even more in order to come up with a site that has the capacity to give the same results as PPC. After just setting up the PPC, you are good to go and will start seeing results in a short time.

4. High-targeted traffic for your website

When you assign different advertising copies for particular keywords as well as demographics, you can increase quality of your website traffic dramatically. You can also schedule PPC adverts so that they run when the sales periods are at their peak in specific geographic areas.

5. Testing capabilities

PPC allows for testing keywords at a low risk. This enables you to gauge if it is worthwhile to launch full site optimization strategy. You can also use it for landing page testing. This allows you to redirect traffic to specific pages so as to know the pages that convert best.

A question that bothers many programmers is whether to choose PHP or .NET programming? PHP Vs .NET appears to be a battle of heavyweights. While PHP is one of the most popular programming languages on the internet with millions of fans and dedicated programmers, .NET is backed by none other than the IT giant Microsoft.

Here are few factors on the basis of which the two can be compared to find out the one that suits you the best:

PHP or .NET Programming?

1. Costs

It is anybody’s guess that PHP defeats .NET hands down when it comes to cost. This is because PHP is completely free and runs on Linux hosting, Mac or Windows besides having a number of Integrated Development Environments while .NET being a Microsoft product has certain associated costs. This is because .NET can be used only on a Windows machine and hence you need to buy Windows in order to be able use it. .NET requires Windows hosting which used to be quite expensive until a few years ago. If you are a beginner, you may not need to shell out any extra bucks but once you feel the need to upgrade, you will need something like Visual Studio which can rob you of a few hundred dollars.

2. Scalability

Both the languages have high scalability. The fact that Facebook was built in PHP and was the second most trafficked website in the world before it dethroned MySpace which was built in .NET to become the most visited website bears ample testimony to the fact that both the platforms are highly scalable provided the programmer knows how to scale the application. Both the languages stand on an equal footing as far as scalability is concerned.

3. Performance

Performance of most of the web applications depends on the interaction between the database, server and the script. Most of the applications in PHP follow Linux Operating System, MySQL database, Apache server and PHP as the scripting language; popularly known as LAMP stack. Due to the popularity of LAMP in web development applications, PHP has been extensively optimised for performance.

.NET uses MSSQL(Microsoft SQL) as database although My SQL can also be used with it. Although the difference in performance between .NET + MSSQL combination and PHP + MySQL combination is very miniscule, PHP + MySQL does have an edge.

Another performance affecting factor is the OS and the file system that is used by the server. It has been found that Linux and ext4 files have a better I/O performance compared to Windows and NTFS file system. Therefore there is a bright chance that a PHP application that is running on Linux hosting outperforms a similar .NET application on Windows host. It hence goes without saying that PHP wins the performance round.

4. Support

The fact that PHP is free makes it a popular language online. Besides, it also has an open source community of developers who keep contributing to its development. This community of developers is a great support especially for beginners.

.NET being a Microsoft property has a less vibrant community of developers and contributors. While you will find a number of developer boards run by .NET enthusiasts, PHP far outruns their number and support.

So will you go for PHP or .NET programming? Take into consideration the information above to make a wise and informed decision.