Is social media marketing right for your business?

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Many companies believe that social media marketing is not for them and that they do not need to advertise their business in this way. Not having a presence on the social media sites can mean that you miss out on business and opportunities of work.

Much of the advertising that is done on social media sites such as Facebook and Twitter is free, so it seems silly to not include this in your strategy as even if you only get one or two enquiries a month from it, it may have cost you nothing and so is still worthwhile. Many businesses steer clear of social media marketing as it is unknown to them (especially if they do not use it in their personal life). If you really do not feel confident in using social media sites or if you want to get some expert advice, then why not turn to a social media marketing company to assist you. Often they offer a range of packages to suit your business and budget and will either manage it for you or help you to manage your accounts effectively.

 

Facebook marketing

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Many companies are now using social media to marketing their business. There is a number of popular social media sites that you can use, but the most popular ones for businesses are usually Facebook and Twitter.

If you have a business that deals direct with the public then social media is especially important as you can connect with individual users on a personal basis. If you owner services to other businesses then social media can still help and should be a part of your marketing strategy. Business to business companies can help establish and build a brand using the social media sites.

The beauty of social media, is that much of it is free, it just takes time which some businesses simply do not have. If this is the case, you could consider hiring a social media marketing company to assist you with the creating of content and posting / replying to social media interaction.

 

Using videos on social media

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Videos can be a great way to interact with your audience. It may be that you want to show your customers a new product or service that has come to market or maybe to introduce your team and the premises that you work in. Video is also often used as a training tool. Companies can create videos and tutorials about services or products and upload them to their site or link to them to allow their users to learn in the comfort of their own home or office. Some companies even offer this as a package allowing them to create a number of informative videos and selling them to people who wish to participate in the training. This involves little overheads, once the initial video is created, allowing them to resell it quickly and with little or no ongoing costs.

If you are looking in to video production, then I would advise using a professional company or individual to create them for you as it really can make a massive difference.

 

 

Managing all of your social media accounts

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If you have a businesses that uses social media to advertise your company then you will probably be aware of home much time it can take up posting on each one and replying to comments etc. Although this is a very important part of social media marketing, some businesses simply do not have the time to spend on these sites and therefore the social media marketing doesn’t appear to work. If this is the case, then it may be time to either outsource your social media account marketing or invest in some software that allows you to manage all of them under one roof. That means when you create a post you can chose whether to duplicate that post on other social media accounts.

The cost of outsourcing your social media marketing varies usually dependant on the number of accounts you have and the time spent on each of them. You can expect to pay a minimum of £60 per month upwards.

 

Facebook for marketing

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Facebook was first seen as a way individuals could connect with past and current friends but since then it has evolved in to something that now many businesses use for marketing purposes. Facebook can work for a number of types of businesses especially if it is a business to consumer type.

When creating a profile for your business on the social media sites such as Facebook, you should ensure that you set it up correct so it is easy for customers to understand what you do. You will need to add images to your profile which should reflect your business and what you do.

Once you have an active profile you need to start gaining followers, the best way to do this is to promote the link to your Facebook profile in as many places as possible such as on your own website, on any promotional material such as leaflets and sign written cars / vans.

Knowing what to write on your Facebook business account can be hard, there are some great online marketing companies out there that will advise you on frequency and content to use.