Creating relevant content for new areas

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If you have a website that is already established and gaining traffic then you may look to expanding in to other geographical locations. It can be hard to get one website to rank well for a number of different locations and it is often unnecessary to have a new website just for a new area. If you are wanting to target a new area then you should look to creating new pages that are highly relevant to that location. You may want to create a mini site of three or four pages for example within your current site with services or products that you offer in that area, if different. Testimonials and reviews and possible contact detail if different from the one on the main site.

Building up links and possibly even creating pay per click campaigns that point to the new pages will all help drive traffic quickly to your site and start bringing in the sales or enquiries/

Be sure to track your rankings for that area before you start creating new pages and then a few weeks after and a few months after that so you can see if they are being found and having a positive effect on the traffic to your site.

If you have another physical location don’t forget to set it up on social media sites and also on maps such as Google Maps to give yourself another listing.

 

Clear and well-written advertising

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A spelling error or grammatical mistake can make a great advert the butt of the joke. It is absolutely essential that they are thoroughly checked before going to print or going ‘live’ online – whether it is by a paid professional for larger businesses, or perhaps friends and family for smaller businesses with limited budgets.

It is also important to ensure that an advert is clear. It can be tempting to cram as much information in as possible but this can often turn people away from an advert – they might feel overwhelmed and not know where to start with the information. It could also leave the target audience confused – if they do not understand the message they may be turned away from your brand or the product you are promoting.

Always check that any images used are not subject to copyright laws – there are a number of websites that offer completely free images, but images found through searches are likely not intended to be used for profit. With reverse image searches available, many businesses have found themselves caught out by solicitors and having to pay hefty fines.

Following these basic rules – whether the advert is just for social media or being printed in a national newspaper – will help towards building a successful ad campaign.

Content marketing tips and advice

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Many business owners may of heard the term content marketing but are not really sure exactly what it means or in fact how or what they need to do. Content has always been important in terms of marketing but recently teams and roles are being created within companies to tackle this subject. As a result of this, content is becoming more tactical and is being thought about in more detail.

When writing content, try not to just think about your customers but also about your visitors. You may be speaking to people that have never visited your site before or are at the very early stages of the buying process so it is important not to get too carried away with technical jargon or limiting choices at this early stage.

Just from one written article you can create a whole host of other types of content that you will be able to post or display elsewhere. It may be that from the one original article you can actually create videos, webinars, Tweets and diagrams. These allow you to get the most out of one piece of writing and different media’s will attract different types of visitors allowing you a greater reach.

 

 

Effective Content Marketing Strategy

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If you want to drive more high-quality traffic to your internet site, get more customers, and naturally more sales, you can do this simply by implementing an effective content marketing strategy.

What is Content Marketing Precisely?

Content marketing is simply the method of making and publishing nicely-crafted and helpful info which can take varied forms,e.g., content for your blogs or website, explanatory videos, and other helpful content that individuals that are searching for your product or service can find simply.

The key to running a successful content marketing strategy would be first to figure out what somebody would be looking for, creating suitable content that addresses those desires and questions and advertising it, using search optimisation strategies so the searcher can easily find your content. Read More →