Author Archives: Victoria

Google Adwords is a very powerful marketing tool if used correctly. Many people think that they can set up an Adwords campaign and run it effectively, but unless you understand all the options and set them correctly then you can be wasting money, seeing little return.

One thing that Adwords does is give each of your keywords a score out of ten. This is made up of three parts, Ad Relevancy, expected click through rate and landing page experience. This score is known as the quality score and the higher it is the cheaper it will be for you to compete for that specific keyword.

If you find that your ad relevancy score is below average then you need to re-read your advert and make sure that it is as relevant as possible to the keyword you are bidding on. If you need to improve it you may wish to remove it from the current ad group and put it in one of its own where you can write a new ad that is highly relevant.

Online marketing can be difficult for many people to get their head around. Unlike many other forms of marketing where you see instant results, elements of online marketing can take some time to start to see the benefit of and it is always an ongoing process.

Some online marketing avenues do offer instant results such as Pay Per Click advertising where you can start an advert live and have people clicking through to your site within an hour where as others can take three or six months to start to get the true value.

SEO stands for Search Engine Optimisation and is the process carried out on a website to improve its visibility on the search engines such as Google. This can be one element on online marketing that takes a number of months until you start to see any change but is vital to any website wishing to perform well in the organic search engine listings.

When carrying out any online or web marketing it is vital to track the progress of the work you are doing to see if you are getting a return on your investment.

There are a vast amount of online marketing avenues that you can try, all varying in costs. You will need to review the possible marketing options and decide which ones you want to concentrate your budget on. It may be that you have a three month rolling strategy which allows you to test a number of marketing avenues over a twelve month period. From this you can then analyse which one performed the best for you and look at investing in it further. You should bear in mind that some of the marketing techniques can take longer than 3 months to start seeing the affects therefore you may have not given it long enough to have a true idea of how it is performing.

Marketing a business is vital for most companies and often is one of the largest proportions on a businesses marketing budget. It can be a bit of a minefield knowing which avenues of online / internet marketing you should concentrate on and a marketing agency will be able to guide you through this.

On-site optimisation – In order to get your site ranked well on the search engines such as Google, Bing and Yahoo, you need to have quality on-site optimisation. Examples of this would be highly relevant content, inter linking pages and meta data. Also the way the code for the site is written and the page loading speed are vital to achieving great on page optimisation.

Off page optimisation – You also need to concentrate some of your resources on improving you off page optimisation such as link building, social media marketing and article / directory entries.